Communicating the Environment in Laos

Abstract

This article reflects experiences and results from an environmental education and com-munication strategy (EECS) as part of a Lao-German development project of Gesellschaft fur Inter-nationale Zusammenarbeit (GIZ) over a 10-year period from 2011 to 2021. The article is divided into four parts. First, an overview of the project context and the media landscape in Laos is provided. Next, the conceptual framework of the communication strategy at the GIZ policy and project man-agement level is presented. Subsequently, major features of the wide variety of environmental edu-cation and communication media productions and educational materials are highlighted. Another chapter summarizes the results of Knowledge, Attitude and Practice (KAP) surveys related to envi-ronmental awareness. Finally, monitoring and evaluation (M&E) and impact assessment results con-clude lessons that can be learned from the project’s communication strategy.