MARKETING ANALYSIS OF THE RANGE OF ANTIPARASITIC DRUGS REPRESENTED ON THE PHARMACEUTICAL MARKET OF UKRAINE

O. Horoshko, M. Matushchak, O. Zakharchuk, V. Drachuk, L. Kostyshyn, M. Ezhned, V. Stepanchuk, I. Sakhatska, N. V. Mykhailiuk
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Abstract

Today, the parasitic diseases are the most common in the world and occupy one of the first places in terms of prevalence and economic losses. The reasons for this situation, according to experts, are low-quality epidemiologically dangerous water and low compliance with sanitary and hygienic standards. The problem of prevention and treatment remains relevant for almost all countries, including Ukraine. Objective to conduct a marketing analysis of the range of the domestic pharmaceutical market of antiparasitic drugs. Material and methods. A marketing analysis was conducted using structural, logical, graphical, systematic and content analysis of data from the State Register of Drugs. Results. The first stage of the research was to study the range of antiparasitic drugs represented on the pharmaceutical market of Ukraine. It has been determined that in the pharmaceutical market, according to the State Register of Drugs of Ukraine, 22 names of anthelmintic drugs are registered. It has been established that the drugs, supplied to the domestic pharmaceutical market from every corner of the world, are 12 trade names, among which the leading positions in terms of supply are India and France (23% respectively). Antiparasitic drugs are presented in 3 dosage forms, among which the largest share are tablets 65.2%, oral suspensions 30.4%, the least in the pharmaceutical market are phytodrugs with antihelmintic activity (4.6%). The analysis of the registered antihelmintic drugs has shown that 95.6% of the study drugs are available by prescription. Conclusions. It has been found that the largest share of drugs are benzimidazole derivatives, which account for 47.8% of the total range of the studied drugs, the most common among anthelmintic drugs are dosage forms in tablets (65.2%). Ключові слова: helminthiasis, anthelmintic drugs, marketing analysis, phytodrugs
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乌克兰药品市场上抗寄生虫药物的营销分析
今天,寄生虫病是世界上最常见的疾病,在流行率和经济损失方面位居前列。专家认为,造成这种情况的原因是水质低,在流行病学上具有危险,而且不符合卫生和卫生标准。预防和治疗问题对包括乌克兰在内的几乎所有国家仍然具有相关性。目的对国内抗寄生虫药的市场范围进行分析。材料和方法。采用结构分析、逻辑分析、图形分析、系统分析和内容分析等方法对国家药品注册局的数据进行营销分析。结果。研究的第一阶段是研究乌克兰药品市场上代表的抗寄生虫药物的范围。根据乌克兰国家药品登记处的资料,已经确定在医药市场上,有22种驱虫药的名称被注册。已经确定,从世界各个角落供应到国内医药市场的药品有12个商品名,其中供应最多的是印度和法国(分别占23%)。抗寄生虫药有3种剂型,其中片剂占比最大,为65.2%,口服混悬剂占比30.4%,具有抗寄生虫活性的植物药占比最小(4.6%)。对已注册抗蠕虫药物的分析表明,95.6%的研究药物可通过处方获得。结论。研究发现,苯并咪唑类药物所占比例最大,占研究药物总范围的47.8%,驱虫药中最常见的是片剂剂型(65.2%)。Ключові слова:寄生虫病,驱虫药,市场分析,植物药
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