{"title":"Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective","authors":"Gad Saad , Tripat Gill , Rajan Nataraajan","doi":"10.1016/j.jbusres.2004.01.001","DOIUrl":null,"url":null,"abstract":"<div><p>Recent literature in evolutionary psychology argues that the effects of birth order occur as a result of a Darwinian process guided by a child's quest to maximize parental investment. Specifically, children seek to occupy unique positional niches to be singular in their parents' eyes. Research following this paradigm reveals that laterborns are much more likely to be supportive and accepting of radical scientific innovations, whereas firstborns are more likely to conform to the status quo. The current research examined the validity of this finding within the consumption setting, and the results from an exploratory study appear to support it. This constitutes the first time that a Darwinian-based framework is used to explain birth-order effects within the consumer–marketplace domain.</p></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":null,"pages":null},"PeriodicalIF":10.5000,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.jbusres.2004.01.001","citationCount":"41","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296304000050","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 41
Abstract
Recent literature in evolutionary psychology argues that the effects of birth order occur as a result of a Darwinian process guided by a child's quest to maximize parental investment. Specifically, children seek to occupy unique positional niches to be singular in their parents' eyes. Research following this paradigm reveals that laterborns are much more likely to be supportive and accepting of radical scientific innovations, whereas firstborns are more likely to conform to the status quo. The current research examined the validity of this finding within the consumption setting, and the results from an exploratory study appear to support it. This constitutes the first time that a Darwinian-based framework is used to explain birth-order effects within the consumer–marketplace domain.
期刊介绍：
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
