Impact of Consumer Awareness on Switching Behavior in Banking

IF 2.4 Q2 ECONOMICS Contemporary Economics Pub Date : 2021-12-24 DOI:10.5709/ce.1897-9254.461
T. Szopiński
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引用次数: 1

Abstract

In the era of open banking, the phenomenon of bank switching will intensify. The aim of the current study is to answer the following question: is switching, or not switching banks, a result of conscious and independent decision-making? The results from primary data demonstrate that the switching group clients are more conscious than non-switching group clients. They are more likely to compare offers from different banks, visit blogs about finances, demonstrate independence in making financial decisions, and use more service providers which improves their knowledge concerning the offers. The analysis of perceptual maps shows that the switching group is differentiated by various switching costs.
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消费者意识对银行转换行为的影响
在开放银行时代,银行切换现象将愈演愈烈。当前研究的目的是回答以下问题:换银行,或者不换银行,是有意识和独立决策的结果吗?原始数据的结果表明,切换组客户端比非切换组客户端更有意识。他们更有可能比较不同银行的报价,访问有关财务的博客,在做出财务决策时表现出独立性,并使用更多的服务提供商,从而提高他们对报价的了解。对感知图的分析表明,切换群体是由不同的切换成本来区分的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.70
自引率
9.50%
发文量
0
审稿时长
24 weeks
期刊介绍: The mission of the Contemporary Economics is to publish advanced theoretical and empirical research in economics, finance, accounting and management with the noticeable contribution and impact to the development of those disciplines and preferably with practice relevancies. All entirety of methods is desirable, including a falsification of conventional understanding, theory building through inductive or qualitative research, first empirical testing of a theory, meta-analysis with theoretical implications, constructive replication that clarifies the boundaries or range of a theory for theoretical research as well as qualitative, quantitative, field, laboratory, meta-analytic, and combination for an empirical research. This clear priority for comprehensive manuscripts containing a methodology-based theoretical and empirical research with implications and recommendations for policymaking does not exclude manuscripts entirely focused on theory or methodology. Manuscripts that raise significant, actual topics of international relevance will be highly appreciated. The interdisciplinary approach including – besides economic, financial, accounting or managerial –also other aspects, is welcomed.
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