The Influence of COVID-19 Pandemic on Malaysian E-Commerce Landscape: The case of Shopee and Lazada

Choon Sen Seah, Y. Loh, Yoong Soon Wong, Farah Waheeda Jalaludin, Li Har Loh
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引用次数: 5

Abstract

As the world was consumed by the spread of COVID-19, the population plunged with it. The world witnessed a great change in lifestyle. This includes spending pattern. The primary goal of this research is to investigate the factors that facilitate e-commerce demand during COVID-19 by focusing on the two popular platforms among Malaysian; Shopee and Lazada. This research attempts to observe and study whether factors such as product, price, time-saving, payment, security, administrative and psychological are related to the demand on e-commerce. The announcement of the Movement Control Order (MCO) by the Malaysian government saw the closing of physical premises. Malaysian has turned to online to source for necessities. A total of 200 samples were collected through an online survey questionnaire. The collected data were analysed using IBM's SPSS software. The result implied that product, price, time-saving, payment, security and administrative factors have a significant relationship on e-commerce demand.
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新冠肺炎疫情对马来西亚电子商务格局的影响:Shopee和Lazada的案例
随着世界被COVID-19的传播所吞噬,人口也随之大幅下降。世界见证了生活方式的巨大变化。这包括消费模式。本研究的主要目标是通过关注马来西亚两个受欢迎的平台,调查2019冠状病毒病期间促进电子商务需求的因素;Shopee和Lazada。本研究试图观察和研究产品、价格、省时、支付、安全、行政、心理等因素是否与电子商务需求相关。马来西亚政府宣布了行动控制令(MCO),关闭了实体场所。马来西亚人开始在网上购买生活必需品。通过在线问卷调查共收集了200个样本。收集的数据使用IBM的SPSS软件进行分析。结果表明,产品、价格、省时、支付、安全、行政等因素对电子商务需求有显著影响。
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