{"title":"Re-inventing the Forecasting Process at a Multinational Pharmaceutical Firm","authors":"A. Cook","doi":"10.1002/(SICI)1099-0828(199604)3:2<3::AID-BCR62>3.0.CO;2-T","DOIUrl":null,"url":null,"abstract":"In 1993–1994 Syntex Corporation re-engineered its sales and product forecasting processes in order to improve accuracy and responsiveness to rapidly changing market conditions in the pharmaceutical industry. The case study presented here details this re-engineering work and its global implementation.","PeriodicalId":100208,"journal":{"name":"Business Change and Re-engineering","volume":"135 2 1","pages":"3-12"},"PeriodicalIF":0.0000,"publicationDate":"1996-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Change and Re-engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/(SICI)1099-0828(199604)3:2<3::AID-BCR62>3.0.CO;2-T","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In 1993–1994 Syntex Corporation re-engineered its sales and product forecasting processes in order to improve accuracy and responsiveness to rapidly changing market conditions in the pharmaceutical industry. The case study presented here details this re-engineering work and its global implementation.
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