计算IT市场:行业分析师如何以及为什么推出、调整和放弃类别

IF 5.7 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information and Organization Pub Date : 2022-03-01 DOI:10.1016/j.infoandorg.2022.100389
Neil Pollock, Robin Williams, Luciana D'Adderio
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引用次数: 0

摘要

尽管这是重大变革的源泉,但很少有人关注行业分析师如何以及为何不断推出、调整和放弃定义市场的类别。为了解决这个问题,我们调查了三大行业分析公司,发现他们推广客户认为有价值的类别,并调整或放弃那些不再吸引客户注意的类别。汇集了信息系统研究和类别研究的见解,我们表明,行业分析师确保他们的专业知识通过材料和视觉过程被视为与客户相关,这些过程被理论化为类别工作、图形工作和客户映射,这些过程共同创建了客户诱导的类别。这一新颖的理论揭示了市场中介机构用来使类别与客户关注的问题保持一致的过程,以及如何将类别纳入图形图形可以加强类别创建和放弃的循环。它还增强了对围绕临时术语的动态的理解,并为研究It市场开辟了新的研究机会。
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Figuring out IT markets: How and why industry analysts launch, adjust and abandon categories

Despite being a source of significant change, there has been little focus on how and why industry analysts constantly launch, adjust and abandon market-defining categories. To address this issue, we investigate the Big Three industry analyst firms and find that they promote categories clients find valuable and adjust or abandon those no longer attracting attention. Bringing together insights from information systems research and category scholarship, we show that industry analysts ensure their expertise is seen as relevant to clients through material and visual processes theorised as category-work, figuring-work, and client-mapping, which together create client-induced categories’. This novel theorisation throws light on the processes market intermediaries use to align categories with client concerns and how incorporating categories in graphical figurations can intensify the cycle of category creation and abandonment. It also enhances understanding of the dynamics surrounding transitory terminologies and opens up new research opportunities for studying IT markets.

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来源期刊
CiteScore
11.20
自引率
1.60%
发文量
18
期刊介绍: Advances in information and communication technologies are associated with a wide and increasing range of social consequences, which are experienced by individuals, work groups, organizations, interorganizational networks, and societies at large. Information technologies are implicated in all industries and in public as well as private enterprises. Understanding the relationships between information technologies and social organization is an increasingly important and urgent social and scholarly concern in many disciplinary fields.Information and Organization seeks to publish original scholarly articles on the relationships between information technologies and social organization. It seeks a scholarly understanding that is based on empirical research and relevant theory.
期刊最新文献
Stability and change in digital transformation: A repertoire model of institutionally embedded technology affordances Virtual social contagion in online support communities Transformed knowledge work infrastructures in times of forced remote work Editorial Board Digital innovation, platforms, and global strategy
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