A Study on the Effect of Strategic Planning Factors of Martial Arts Festival on Urban Regeneration Performance

This study uses a questionnaire technique for participants who visited the Tongyeong Hansan Daecheop Festival to provide basic data for revitalization of martial arts festival planning by analyzing the strategic planning elements of martial arts festivals and their impact on urban regeneration performance in local festivals. 300 copies were used for the final analysis. Data processing for hypothesis verification was statistically processed using SPSS 24.0 (ver), and the following conclusions were obtained. First, the thematic, subjective, timely, spatial and local, deviation and resolution elements of the sub-factors of strategic planning had a statistically significant effect on festival satisfaction. Second, the thematic, subjective, spatial and emotional elements of the strategic planning sub-factors had a statistically significant effect on the urban regeneration performance. Third, satisfaction with the festival program had a statistically significant effect on all of the overall urban regeneration performance, physical environmental performance, socio-cultural performance, and industrial economic performance of sub-factors.