{"title":"以胜任力为导向的课程群建设——以北京联合大学市场营销课程群建设为例","authors":"Pengfei Jiang, Xiaoyu Chen","doi":"10.2991/SEIEM-18.2019.55","DOIUrl":null,"url":null,"abstract":"Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference for teachers to design and develop the curriculum group and for learners to improve their comprehensive ability effectively. Keywords—Competency-oriented; Marketing Curriculum Group; Professional Core Competence Construction","PeriodicalId":272571,"journal":{"name":"Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)","volume":"163 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University\",\"authors\":\"Pengfei Jiang, Xiaoyu Chen\",\"doi\":\"10.2991/SEIEM-18.2019.55\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference for teachers to design and develop the curriculum group and for learners to improve their comprehensive ability effectively. Keywords—Competency-oriented; Marketing Curriculum Group; Professional Core Competence Construction\",\"PeriodicalId\":272571,\"journal\":{\"name\":\"Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)\",\"volume\":\"163 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/SEIEM-18.2019.55\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/SEIEM-18.2019.55","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University
Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference for teachers to design and develop the curriculum group and for learners to improve their comprehensive ability effectively. Keywords—Competency-oriented; Marketing Curriculum Group; Professional Core Competence Construction
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