Dilemma and Competitive Advantage Developing Strategy of Guangdong Service Outsourcing Enterprises under the Background of Chinese New Development Pattern

Based on the current situation of Guangdong service outsourcing, this paper studies on the difficulties facing to service outsourcing enterprises in Guangzhou and Shenzhen. It makes the finding as follows: almost all the developing districts have the same qualities and supply the same service; the enterprises have less innovation; the enterprises cannot make a close link with the leader companies; the enterprises are subject to the low industry value chain. This paper offers the strategies to shape and build up the new advantage of Guangdong service outsourcing enterprises as follows: every developing district should be positioned on the comparative advantage; the district should take the effect of industry cluster and finally, all the enterprises are suggested to make fully use of “belt and road initiative” market.