Tecnologias da informação e comunicação como inovação no ensino superior presencial: uma análise das variáveis que influenciam na sua adoção

Information technology, once used only as a distance learning modality, is increasingly present in face‐to‐face teaching, making it hybrid. Research on the variables that influence the adoption of these technological innovations by students, identifying the relationship between these variables can contribute to the creation of more effective teaching and management strategies in higher education institutions. The aim of this article was to identify the variables that contribute to technological innovation in the virtual learning environment ‐ AVA / Webaula, taking into account the aspects that may contribute to its adoption as a tool to support higher education in person. The study used Rogers's Theory of Diffusion and Adoption of Innovation (1983), improved by Moore and Benbasat (1991) and contextualized by Perez (2006) as a theoretical basis. The research was exploratory, bibliographical and empirical. We conducted a case study with 122 students from the Administration and Law courses of Faculdade Estácio de Vila Velha. We collected data through a questionnaire with 25 closed questions and the model structured in SPSS software. The research concluded that the variables relative advantage, image, compatibility, demonstration of results affected significantly in the adoption / use of Webaula.