Conclusions, Contribution to Knowledge, Implications and Future Research

This chapter concludes this book, which has examined the challenges faced by practitioners, salespeople, and academics alike in relation to SPP. It is structured around the format of the investigation and highlights the key issues and considerations and the theoretical conceptualisations starting with the introductory chapter through the background and evolution of the personal selling literature review. It has also highlighted the research methodology, analysis, discussion, findings, contributions to knowledge, and recommendations for future research. The purpose of this chapter is to serve as a distillation of the entire study. The chapter starts with a restatement of the research questions. The chapter then proceeds to the findings and conclusions, theoretical and methodological contributions, implications for practitioners and academics, conceptual framework contribution, contribution to the author's personal development, the limitations of the study, the recommendations for future research, and final conclusions .