Marketing Public Relations

Th is study a im s to ana lyze the im plem enta tion of the Farmers Market Pub lic Re la tions m arketing stra tegy w ith the form ula tion of the Three W ays S tra tegy or Ph ilip Kottle r's 3P Model. The farm er's m arket is an associa tion consis ting of fa rm ers form ed to foster the independence and ab ility o f fa rm ers to m arket the ir own agricu ltu ra l p roducts to consumers. In th is associa tion , fa rm ers are m otiva ted to produce qua lity fru it and vegetab les so as to prov ide satis faction for customers. Th is research is a qua lita tive research w ith a descrip tive design . Case study is the approach used in th is research . In te rv iews, observa tion and docum enta tion are data co llection techniques used in th is study. Based on the resu lts o f the d iscuss ion , it can be exp la ined that the im plem enta tion of the 3P Philip Kotle r Pub lic Re la tions Farmers ' M arke t m ode l is carried out us ing a push stra tegy, a pu ll s tra tegy, and an pass stra tegy.