Th is study a im s to ana lyze the im plem enta tion of the Farmers Market Pub lic Re la tions m arketing stra tegy w ith the form ula tion of the Three W ays S tra tegy or Ph ilip Kottle r's 3P Model. The farm er's m arket is an associa tion consis ting of fa rm ers form ed to foster the independence and ab ility o f fa rm ers to m arket the ir own agricu ltu ra l p roducts to consumers. In th is associa tion , fa rm ers are m otiva ted to produce qua lity fru it and vegetab les so as to prov ide satis faction for customers. Th is research is a qua lita tive research w ith a descrip tive design . Case study is the approach used in th is research . In te rv iews, observa tion and docum enta tion are data co llection techniques used in th is study. Based on the resu lts o f the d iscuss ion , it can be exp la ined that the im plem enta tion of the 3P Philip Kotle r Pub lic Re la tions Farmers ' M arke t m ode l is carried out us ing a push stra tegy, a pu ll s tra tegy, and an pass stra tegy.
{"title":"Marketing Public Relations","authors":"P. Kitchen","doi":"10.4324/9781003060420-6","DOIUrl":"https://doi.org/10.4324/9781003060420-6","url":null,"abstract":"Th is study a im s to ana lyze the im plem enta tion of the Farmers Market Pub lic Re la tions m arketing stra tegy w ith the form ula tion of the Three W ays S tra tegy or Ph ilip Kottle r's 3P Model. The farm er's m arket is an associa tion consis ting of fa rm ers form ed to foster the independence and ab ility o f fa rm ers to m arket the ir own agricu ltu ra l p roducts to consumers. In th is associa tion , fa rm ers are m otiva ted to produce qua lity fru it and vegetab les so as to prov ide satis faction for customers. Th is research is a qua lita tive research w ith a descrip tive design . Case study is the approach used in th is research . In te rv iews, observa tion and docum enta tion are data co llection techniques used in th is study. Based on the resu lts o f the d iscuss ion , it can be exp la ined that the im plem enta tion of the 3P Philip Kotle r Pub lic Re la tions Farmers ' M arke t m ode l is carried out us ing a push stra tegy, a pu ll s tra tegy, and an pass stra tegy.","PeriodicalId":299524,"journal":{"name":"A Reader in Marketing Communications","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121977768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Internet and the World Wide Web","authors":"P. Pelsmacker","doi":"10.4324/9781003060420-9","DOIUrl":"https://doi.org/10.4324/9781003060420-9","url":null,"abstract":"","PeriodicalId":299524,"journal":{"name":"A Reader in Marketing Communications","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133857255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-26DOI: 10.4324/9781003060420-12
Philip J. Kitchen
{"title":"Conclusion","authors":"Philip J. Kitchen","doi":"10.4324/9781003060420-12","DOIUrl":"https://doi.org/10.4324/9781003060420-12","url":null,"abstract":"","PeriodicalId":299524,"journal":{"name":"A Reader in Marketing Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130957113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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