多模态食物话语与叙事分析:烹饪角色、食材与环境

Yutian Pang
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引用次数: 0

摘要

本研究主要研究多模态的食物话语,如具有丰富模态的社会建构食物视频。以李子淇的“生活系列”美食视频为例进行分析,旨在找出“烹饪人物”、“烹饪食材”和“烹饪环境”三种符号学资源。研究方法是:一是将Painter et al.(2013)在体验意义层面的视觉叙事与听觉叙事相结合。其次,略微调整了Labov(1972)的叙事结构,以适应对食物话语叙事结构的分析。其次,结合给定的案例,本文从案例的情境语境出发,分析了食物话语的体验意义。最后,在案例分析的基础上归纳出几个文化关键词,并探讨其文化内涵。研究发现,烹饪人物、食材、环境三者相互作用,其背后的文化内涵是食物方式的一种表现。
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Multimodal Food Discourse and Narrative Analysis: Culinary Persona, Ingredients, and Environment
The study mainly investigates multimodal food discourse, such as socially constructed food videos rich in modes. It took Li Ziqi's "Life Series" food video as an example for analysis, aiming to find out three semiotic resources, namely "culinary persona", "culinary ingredients", and "culinary environment". The research methods are: First, it combined the visual narrative at the level of experiential meaning in Painter et al. (2013) with the auditory one. Second, it slightly adjusted the narrative structure of Labov (1972) to suit the analysis of the narrative structure of food discourse. Next, combined with the given case, this article analyzed the experiential meaning of food discourse from the situational context of the case. Finally, it generalized several cultural keywords based on the case study and discussed their cultural insights. Research has found that the culinary persona, ingredients, and the environment interact with each other, and the cultural connotation behind them is a manifestation of the way of food.
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