The Effect of Busyness on Individual Travel--An Empirical Analysis Based on CGSS 2017

: With the globalization of the economy and the increasingly competitive market, busyness has become a normal part of residents’ lives and is the main inhibiting factor affecting their travel today. Based on this, the article examines the impact of residents’ busyness on travel using micro data from the China General Social Survey (CGSS) 2017. First, the article identifies the effect of busyness on residents’ willingness to travel and travel behavior through a Double-Hurdle model. The findings show that busyness has a dampening effect on residents’ travel, and this finding remains stable after robustness testing. Secondly, this study further analyzes the effect of different groups of busy people on travel, and the results of the study show that the inhibitory effect of middle-aged people and urban residents on travel due to busy people is more obvious. This paper provides more specific and targeted research ideas for the development and transformation of tourism demand.