Effectiveness of Entrepreneurship Communication Skills in Business Group: Ethno-Andragogy Approach to Technical Vocational Education and Training (Ethnographic study: Processed snacks in Sumbawa)

The entrepreneurship communication skills in the business group are still a problem that must be solved in order to form communication effectively. The ineffectiveness of communication can be seen from the open group vision and mission, the reciprocal relationship between one member and another member, including the communication skills used by the group leader itself and influenced by adult education based on culture (ethno-andragogy). To find out the entrepreneurship communication skills in the business group from an ethnoandragogical point of view in Desa Penyaring, Kecamatan Moyo Utara, the researchers used a critical ethnographic research methodology that emphasized the in-depth interviews, observation, documentation and using audiovisual. The results of the study concluded that (1) the effectiveness of entrepreneurship communication skills built in the business group, namely the language used and the communication style; (2) the criteria for entrepreneurship communication skills in the business group, namely careful acceptance by members of the content of the message delivered; (3) the elements of entrepreneurship communication skills in the business group, namely interpersonal and intrapersonal through trust, openness, and elements of deliberation; and (4) the factors that influence entrepreneurship skills in the business group, namely personal and situational