顾客服务分析、技术应用、产品变化对顾客满意度的影响(Mandiri K . CP Jayapura商务中心产品研究)

Management Research Studies Journal Pub Date : 2022-11-30 DOI:10.56174/mrsj.v3i2.505

Yohanes Ferry Cahaya, Widyarsih AV Rahajeng, Rina Marlina L

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引用次数: 0

摘要

本研究旨在检验顾客服务、产品变化、技术应用是否对顾客满意产生部分和同时的影响。这项研究是在曼迪利银行KCP Jayapura Sentra Bisnis on living进行的，使用了96人的样本，使用了SPSS第27版统计测试工具。研究本检验:经典假设检验，即正态性检验、异方差检验、多重共线性检验、多元回归分析、假设检验(t检验和f检验)。结果表明，客户服务、技术应用的应用和产品变化对客户满意度有部分和同时的影响，其中技术应用对客户满意度的影响更为主导

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Customer Service Analysis, Application of Technology Applications, Product Variations on Customer Satisfaction (Study on Livin By Mandiri K CP Jayapura Business Center Products)

This research was conducted to test whether customer service , product variations , application of technology applications take effect partially and simultaneously on customer satisfaction. The study was conducted at Bank Mandiri KCP Jayapura Sentra Bisnis on Livin by Mandiri products using a sample of 96 people using the SPSS version 27 statistical test tool . Study this test : classical assumption test, namely normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, hypothesis testing (t test and f test) . The results showed that customer service , application of technology applications, and product variations have a partial and simultaneous impact on customer satisfaction and the application of technology applications is more dominant in influencing customer satisfaction

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Management Research Studies Journal

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