浙江高校跨境电子商务课程现状分析及课程体系优化

Leifang Hu, YiRu Li
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摘要

随着跨境电商的快速发展,高校纷纷开设相关课程,培养跨境电商人才。本研究以浙江大学宁波学院××、浙江金融学院××、浙江××学院和杭州师范大学××学院为调查对象,分析了目前跨境电子商务专业课程设置的现状。本文结合跨境电商行业人才需求的现实,对跨境电商课程体系的优化提出了一些思路和建议,从而为浙江省开设跨境电商人才培养相关课程提供建设性意见,也为跨境电商人才培养提供理论指导。
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Current Situation Analysis and Course System Optimization of Cross-border E-commerce Courses in Zhejiang Universities
With the rapid development of cross-border e-commerce, colleges and universities have offered relevant courses to train cross-border e-commerce talents. This study investigates Ningbo Institute of ×× in Zhejiang University, Zhejiang Financial ×× College, Zhejiang ×× College and ×× College of Hangzhou Normal University and analyzes the current arrangement for curriculum in cross-border e-commerce. Combining with the reality of talent demand in cross-border e-commerce industry, this paper puts forward some ideas and suggestions on the optimization of cross-border e-commerce curriculum system,thus to provides constructive suggestions for offering courses related to cross-border e-commerce personnel training in Zhejiang Province, and also provides theoretical guidance for talent cultivation in cross-border e-commerce .
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