Research on the Implicit Evaluation in “Sina Weibo” Discourse

As an emerging social media, microblog has quickly become a popular communication platform since its birth. There are a large number of implicit evaluation resources in microblog, which explicitly or implicitly reflect the author's views and attitudes. Microblog media expresses its opinions by using the large number of seemingly neutral but explicit attitudinal resources to evaluate the positioning and ally the readers. Through the analysis of the microblog report about Shanghai Import Expo, we conclude that the selection of lexical metaphor, graduation resources and ideational meaning is an important embodiment of implicit evaluation in media discourse; the identification and exploration of implicit evaluation resources behind the microblog media is of great significance. Keywords—microblog discourse; implicit evaluation; lexical metaphor; graduation resources; selection of ideational meaning