综合能力培养视角下的《电子商务案例分析》教学研究

Hongyan Wang
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引用次数: 0

摘要

《电子商务案例分析》是电子商务专业的一门综合性应用课程,旨在培养学生综合分析问题、解决问题的能力。本文针对该课程教学中存在的问题,从教学内容设计、教学过程控制、教学考核实施等方面探索闭环、系统化的教学模式,旨在增强学生的学习主动性和积极性,培养学生的团队合作意识和能力,最终锻炼学生分析和处理电子商务实际问题的能力。关键词:电子商务案例分析;教学过程;教学内容;教学评估
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Teaching Research on “Analysis of E-Commerce Cases” from the Perspective of Comprehensive Ability Improvement
“Analysis of E-Commerce Cases” is a comprehensive application course for the specialty E-commerce, aiming to develop students' ability to comprehensively analyze and solve problems. In view of the problems in the teaching of this course, this paper explored the closed-loop and systematic teaching mode from the aspects of teaching content design, teaching process control and teaching assessment implementation, with the purpose to enhance students' initiative and enthusiasm for learning, cultivate their sense and ability of teamwork, and ultimately exercise their ability to analyze and deal with realworld problems in e-commerce. Keywords—analysis of e-commerce cases; teaching process; teaching content; teaching assessment
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