New Administrative Practice: The Organizational Identity Operation of Teacher Departments

This study evaluated the organizational identity perceptions of teachers in teacher departments. Based on a literaturereview, this research regards organizational identity as being composed of mind identity, behavior identity, and visualidentity. Fieldwork was conducted, and 180 students in teacher departments were asked to participate in the study.After valid questionnaires were received, SPSS 22.0 was used for analysis. Importance and performance analysis(IPA) is a strategic tool that was used in this study to capture staff requirements for achieving high satisfaction andallocating resources in teacher departments. There were eight, eight, two, and two attributes in Quadrants I, II, III,and IV, respectively. The results of this study could be useful for policymakers and scholars. Policymakers couldlearn from the IPA results and the prioritized variables, and researchers could gain a better understanding of theorganizational identity of universities.