Performance Evaluation Model of the Supply Chain Viewed From Customers

Performance evaluation is one of the most important aspects to make supply chain management (SCM) decisions. The evaluation from the customers' view is a complex problem, and evaluations of some factors may be subjective. This paper proposes a novel performance evaluation model of supply chains from customers' view. Based on the assumed conditions and principles of the metrics system, we list the relevant metrics and analyze the relationship among the metrics from customers' view. Then we use the fuzzy mathematic method to define the factors and target functions in the quantitative problems. Our goal is to set up a model to evaluate the performance of supply chain. The application of this model in enterprises is discussed through a practical example.