{"title":"西南航空:以赫伯·凯莱赫为榜样，保持爱的感觉","authors":"E. N. Weiss, A. Harahsheh","doi":"10.2139/ssrn.1422341","DOIUrl":null,"url":null,"abstract":"This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who, at the time of the case, is about to step down.","PeriodicalId":225554,"journal":{"name":"TransportRN: Cost/Benefit Analysis in Practice (Topic)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Southwest Airlines: Keeping that Lovin' Feeling after Herb Kelleher\",\"authors\":\"E. N. Weiss, A. Harahsheh\",\"doi\":\"10.2139/ssrn.1422341\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who, at the time of the case, is about to step down.\",\"PeriodicalId\":225554,\"journal\":{\"name\":\"TransportRN: Cost/Benefit Analysis in Practice (Topic)\",\"volume\":\"15 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2009-06-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TransportRN: Cost/Benefit Analysis in Practice (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.1422341\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TransportRN: Cost/Benefit Analysis in Practice (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.1422341","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Southwest Airlines: Keeping that Lovin' Feeling after Herb Kelleher
This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who, at the time of the case, is about to step down.
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