Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements

ABSTRACTThis research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and multi-attribute attitude theories, we hypothesized the difference between tourists and residents in terms of restaurant visit patterns and choices during lockdown relaxation. A multi-method approach was adopted: spatial, data-driven analysis, and experiments. Lockdown relaxation is found to affect how tourists and residents choose and visit restaurants in different ways. This research provides explanations about tourists’ and residents’ mobility and guidelines that practitioners can use to prepare for “living with COVID-19.”KEYWORDS: Lockdown relaxationtourists’ movementresidents’ movementrestaurant visitspatial interaction theorymulti-attribute attitude theorymulti-method investigationexploratory spatial data analysisdata-driven analysisexperimental study Disclosure statementNo potential conflict of interest was reported by the author(s).SUPPLEMENTARY MATERIALSupplemental data for this article can be accessed online at https://doi.org/10.1080/10548408.2023.2277805Additional informationFundingThe work was supported by the This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2023S1A5C2A03095253) .