Strategic Development of Enterprises in the Conditions ofDigitalization Accordingtothe Principles of Industry4.0

The purpose of this study is to substantiate the principles of enterprises’ strategic development in the conditions of digitalization according tothe principles of Industry 4.0, which is determined by such global trends as flexible automation, network integration and intelligent technologies and involves the introduction of Internet of things technology, digital ecosystems, big data analytics and complex information systems, which are represented by digital platforms, for managing business processes. The methodological basis of the study is a systematic approach, which makes it possible to systematically investigate the phenomena and processes occurring today in the world economy under the influence of digitalization. The application of the system approach methodology makes itpossible to use general economic research methods, including: system-structural and logistic analysis, comparative analysis and generalization, graphic. The main provisions of Industry 4.0 were highlighted, which the company must comply with in its development in order to meet international standards. The phasing of the enterprise’ strategic development in the conditions of digitalization according to the principles of Industry 4.0 is proposed, which includes sixteen stages from the establishment of the mission to the control and evaluation of the enterprise's development strategy.