PRACTICAL ASPECTS OF FORMING THE DESCRIPTIVE PART OF A BUSINESS PLAN FOR OBTAINING A GRANT FOR VETERANS AND THEIR FAMILIES IN THE EROBOTA PROGRAMME

The article discusses the main practical aspects of writing the descriptive part of a business plan in order to obtain funding for starting or developing a business from the eRobota programme for veterans and their family members. The article outlines the potential benefits of using the project approach and adhering to the grant writing guidelines when submitting proposals for the "eRobota" grant program. Additionally, it provides guidance on filling out a business plan using a recommended algorithm. Recommendations are given on the style of presentation of information in the descriptive part of the business plan. The main methods of the project approach are outlined, the use of which will ensure the creation of the descriptive part of the business plan for the competitiveness of the application for participation in the grant competition. Attention is focused on the need to take into account the essential conditions of the grantor, namely: the amount of own funds is applied to grants in the amount of 500,000 to 1,000,000 UAH and is 30% of the grant amount; the number of new employees under the terms of the grant programme depends on the grant amount: a grant of up to 250,000 UAH – one employee; from 250,000 UAH to 500,000 UAH – two employees; from 500,000 UAH to 1,000,000 UAH – four employees, two of whom are combatants and/or persons with disabilities caused by war. The basic rules for developing a high quality grant application are described, which must be strictly followed in order to have a chance of receiving non-repayable grant funding from the government's eRobota programme. An important method of the project approach is considered, namely, the "SMART" method for developing short- and medium-term goals of a business plan. Recommendations on the formation of sections are provided: "Business and Business Idea", "Market and Competition", "Sales and Marketing Plans". Demonstrated examples are provided for each subsection of the business plan. It is worth noting that the inability to form a business plan, particularly the descriptive part, poses an obstacle for potential grant recipients in attracting grants. It is crucial to use the project approach, adhere to the grantors' requirements and maintain the vertical logic of the project for the correct presentation of material in the descriptive part. It has been determined that the quality of the project proposal development is crucial in order to obtain nonrepayable grant assistance from donors.