Dress Codes: Deciphering Gender and Fashion in Eighteenth-Century London Through Frances Burney's Evelina; or the History of a Young Lady's Entrance into the World (1778)

Fashion is regarded simply as a display of individual preference, while it offers deep perspectives on social standards, cultural shifts, and the identity construction. Clothing is a medium for reflecting and expressing complex social dynamics, norms, and changes in identity, particularly during significant cultural shifts. In 18th-century Britain, the fashion industry experienced considerable transformation, driven by increased consumerism, and this period revealed a critical relationship between gender roles in society and fashion trends. Women, usually portrayed as erratic and unpredictable, emerged as the most ardent fans of fashion, personifying its transient nature. This paper examines the intricate bond between fashion and gender roles in 18th century London by using Frances Burney's well-known work Evelina; or the History of a Young Lady's Entrance into the World (1778) as a primary reference. Fashion during this era was not merely a means of decoration; it was inextricably linked to the prevailing social norms and standards. By studying the clothing choices in Evelina (1778), this research aims to expose the rigorous gender conventions of the period and demonstrate fashion's critical role in upholding societal expectations. Essentially, this study goes beyond the physical layers of clothing to uncover the stringent gender conventions prevalent in 18th-century London. It reveals how fashion, typically considered superficial, is a pivotal factor in reflecting and forming societal standards and norms.