从舞台到地方感：讲述旅游表演艺术故事促进旅游业可持续增长的力量

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Travel & Tourism Marketing Pub Date : 2023-10-13 DOI:10.1080/10548408.2023.2293012

Cheng-Yi Luo, C. Tsai, C. Su, Ming-Hsiang Chen

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引用次数: 0

摘要

ABSTRACT 本研究采用文化环路方法，考察旅游表演艺术（TPA）讲故事在向游客传达地方感方面的作用，以及对游客对旅游业可持续发展态度的潜在影响。通过对 437 名游客的调查和结构方程建模，研究揭示了有助于提高 TPA 效果的独特故事属性。研究还发现，游客的地方感完全介导了这些故事属性与他们对旅游业发展的支持之间的关系。这些发现为 TPA 故事作为促进可持续旅游业的工具的潜力提供了重要启示。

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From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth

ABSTRACT This study adopts a circuits of culture approach to examine the role of tourism performing arts (TPA) storytelling in conveying a sense of place to visitors, and its potential impact on their attitudes towards sustainable tourism development. Through a survey of 437 visitors and structural equation modeling, the study reveals the distinct storytelling attributes that contribute to TPA’s effectiveness. The study also finds that tourists’ sense of place completely mediates the relationship between these storytelling attributes and their support for tourism development. These findings offer important insights into the potential of TPA storytelling as a tool for promoting sustainable tourism.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.