体育投注平台的功能偏好:离散选择实验显示年轻投注者为何偏爱智能手机。

IF 6.6 1区 医学 Q1 PSYCHIATRY Journal of Behavioral Addictions Pub Date : 2024-01-09 Print Date: 2024-03-26 DOI:10.1556/2006.2023.00073
Nerilee Hing, Alex M T Russell, Catherine Tulloch, Lisa Lole, Matthew Rockloff, Matthew Browne, Hannah Thorne, Philip Newall
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引用次数: 0

摘要

背景和目的:智能手机、电脑和地面投注平台各有特点。本研究探讨了:1)年轻成年人对体育博彩平台功能的偏好;2)功能偏好是否随赌博严重程度而变化:这项研究调查了 616 名年龄在 18-29 岁之间、至少每月在体育、电竞和/或每日幻想体育上下注的澳大利亚人。参与者对博彩平台的 24 项功能的重要性进行了简单评分,然后完成了一项离散选择实验,以表明他们对不同功能组别的偏好:结果:智能手机是唯一提供所有首选功能的平台。最重要的功能是可以在任何地点全天候即时投注,其次是电子金融交易。不太重要的功能是在线获取投注信息的能力和与多家运营商进行投注的能力。社交和隐私功能以及获取促销信息对平台选择的影响不大。实验发现,不同赌博严重程度的群体或性别在首选功能方面没有明显差异。不过,非实验描述性数据显示,中度风险/问题赌博类别的参与者对隐私、游戏内下注的能力、现金下注、信用卡下注、经常看到促销活动以及与多家运营商下注的重视程度明显更高:投注者喜欢的大多数功能都能加强投注。减少博彩促销、即开投注和信用卡投注等措施可以帮助风险较高的赌徒,同时又不会对其他赌徒造成不必要的影响。需要加强消费者保护工具,包括强制性预先承诺,以帮助应对智能手机投注的独特风险。
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Feature preferences of sports betting platforms: A discrete choice experiment shows why young bettors prefer smartphones.

Background and aims: Smartphone, computer and land-based betting platforms each have distinctive features. This study examined 1) preferred features of sports betting platforms amongst young adults and 2) whether feature preferences vary with gambling severity.

Methods: The study surveyed 616 Australians aged 18-29 years who bet at-least monthly on sports, esports and/or daily fantasy sports. Participants provided a simple rating of the importance of 24 features of betting platforms and then completed a discrete choice experiment to indicate their preferences amongst different groups of features.

Results: Smartphones were the only platform providing all preferred features. The most important feature was ability to bet instantly 24/7 from any location, followed by electronic financial transactions. Less important features were ability to access betting information online and to bet with multiple operators. Social and privacy features, and access to promotions, did not significantly predict platform choice. The experiment found no significant differences in preferred features by gambling severity group or by gender. The non-experimental descriptive data, however, indicated that participants in the moderate risk/problem gambling categories placed significantly more importance on privacy, ability to place in-play bets, bet with cash, bet with a credit card, see frequent promotions, and bet with multiple operators.

Discussion and conclusions: Most features that bettors prefer can intensify betting. Curtailment of betting promotions, in-play betting, and credit card betting are measures that can assist higher-risk gamblers without unduly affecting other gamblers. Consumer protection tools, including mandatory pre-commitment, need strengthening to help counter the unique risks of smartphone betting.

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来源期刊
CiteScore
12.30
自引率
7.70%
发文量
91
审稿时长
20 weeks
期刊介绍: The aim of Journal of Behavioral Addictions is to create a forum for the scientific information exchange with regard to behavioral addictions. The journal is a broad focused interdisciplinary one that publishes manuscripts on different approaches of non-substance addictions, research reports focusing on the addictive patterns of various behaviors, especially disorders of the impulsive-compulsive spectrum, and also publishes reviews in these topics. Coverage ranges from genetic and neurobiological research through psychological and clinical psychiatric approaches to epidemiological, sociological and anthropological aspects.
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