Mood and fluency: The case of pronunciation ease, liking and trust

We explored the impact of mood on the judgemental consequences of word pronounceability in six Experiments (1 preregistered, total N = 1183). Positive and negative mood was induced via video clips (all but Experiment 4) and subliminal affective primes (Experiment 4). Additionally, participants were presented with easy- and difficult-to-pronounce letter strings. These were framed as target words to be judged for liking (Experiments 1–2), as names of eBay sellers to be judged for trustworthiness (Experiments 3–5), or as either seller names or passwords to provoke opposing interpretations of pronunciation fluency (Experiment 6). While pronounceability showed a robust effect across experiments, mood did not modulate the judgemental use of (Experiments 1–4), the correction for (Experiment 5) and the interpretation (Experiment 6) of word pronounceability. In conclusion, the judgemental effects of pronounceability persist despite the presence of more objective and task-pertinent cues, resist judgemental correction and remain unaffected by affective states.