实施 BMC,考察学生创业心态

Muhamad Ridwan, Maria Ulfah
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摘要

本研究旨在了解创意媒体州立理工学院如何应用 BMC 调查学生的创业心态。研究方法有定性和定量两种。这两种研究方法可以一起使用,也可以结合起来同时进行研究。首先向修过创业实践课程的学生介绍 BMC 教材。向学生讲授 BMC 材料及其应用。在这一实施阶段,将首先观察学生的实际心态。之后,将对其进行量化测量,以确定应用 BMC 对学生创业心态的影响。数据分析使用 SPSS 16.0 进行简单线性回归。通过对受访者的访谈和观察收集原始数据,以了解当时学生创业心态的实际形态,而为了测量 BMC 对提高学生创业心态的效果,则采用了利克特量表作为测量方法的调查问卷。关键词BMC、创业、心态
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Implementation of BMC to Look Up Student Entrepreneurship Mindset
This study aims to find out how the application of the BMC to look up the entrepreneurial mindset of students is applied at the Creative Media State Polytechnic. The research methods were qualitative and quantitative. The two research methods can be used together or combined in a concurrent study. BMC material is introduced first to students who have taken entrepreneurship practice courses. Students will be taught BMC material and its application. At this implementation stage, the actual student mindset will be observed first. After that, it will be measured quantitatively to determine the effect of applying BMC on the entrepreneurial mindset of students. The data analysis used is simple linear regression using the SPSS 16.0. Primary data were collected through interviews and observations of respondents to find out the actual shape of the entrepreneurial mindset of students at that time, while to measure the effect of BMC on increasing their entrepreneurial mindset a questionnaire was used with a Likert scale as the measurement. Keywords: BMC, entrepreneurship, mindset
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