{"title":"在巨头林立的世界中茁壮成长:精酿啤酒厂在主要旅游目的地的运作","authors":"Brendali Carrillo, Carla Barbieri","doi":"10.1177/00472875231223664","DOIUrl":null,"url":null,"abstract":"Major tourism destinations depending on iconic resources to draw tourists are seeking to diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as a diversification strategy. Such a strategy requires establishing a vibrant craft-beer industry that, according to the resource partitioning theory (RPT) requires applying four mechanisms (location, anti-mass production sentiment, customization, and conspicuous status). Since it is unknown how the RPT unfolds in tourism destinations, we interviewed 21 producers in Cusco (Peru), a major destination with an emerging craft-brewery industry, to identify the strategies they are utilizing to position their products when juxtaposed with tourism and neolocalism. We identified 17 actions that local craft-brewers apply and a strong tourism-neolocalism intersection, which altogether enriches the RPT. Findings suggest that craft-brewers build upon local places and culture to differentiate from, rather than fight against, their competitors. Findings can also guide agencies seeking to diversify the tourism offerings through craft-beverage tourism.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Thriving in a World of Giants: Craft Breweries’ Workings in a Major Tourism Destination\",\"authors\":\"Brendali Carrillo, Carla Barbieri\",\"doi\":\"10.1177/00472875231223664\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Major tourism destinations depending on iconic resources to draw tourists are seeking to diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as a diversification strategy. Such a strategy requires establishing a vibrant craft-beer industry that, according to the resource partitioning theory (RPT) requires applying four mechanisms (location, anti-mass production sentiment, customization, and conspicuous status). Since it is unknown how the RPT unfolds in tourism destinations, we interviewed 21 producers in Cusco (Peru), a major destination with an emerging craft-brewery industry, to identify the strategies they are utilizing to position their products when juxtaposed with tourism and neolocalism. We identified 17 actions that local craft-brewers apply and a strong tourism-neolocalism intersection, which altogether enriches the RPT. Findings suggest that craft-brewers build upon local places and culture to differentiate from, rather than fight against, their competitors. Findings can also guide agencies seeking to diversify the tourism offerings through craft-beverage tourism.\",\"PeriodicalId\":48435,\"journal\":{\"name\":\"Journal of Travel Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":8.0000,\"publicationDate\":\"2024-01-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/00472875231223664\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875231223664","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Thriving in a World of Giants: Craft Breweries’ Workings in a Major Tourism Destination
Major tourism destinations depending on iconic resources to draw tourists are seeking to diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as a diversification strategy. Such a strategy requires establishing a vibrant craft-beer industry that, according to the resource partitioning theory (RPT) requires applying four mechanisms (location, anti-mass production sentiment, customization, and conspicuous status). Since it is unknown how the RPT unfolds in tourism destinations, we interviewed 21 producers in Cusco (Peru), a major destination with an emerging craft-brewery industry, to identify the strategies they are utilizing to position their products when juxtaposed with tourism and neolocalism. We identified 17 actions that local craft-brewers apply and a strong tourism-neolocalism intersection, which altogether enriches the RPT. Findings suggest that craft-brewers build upon local places and culture to differentiate from, rather than fight against, their competitors. Findings can also guide agencies seeking to diversify the tourism offerings through craft-beverage tourism.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.