Low spirits vs. high spirits: How failure and success influence sharing in social media groups

Sharing experience via social media communication has been examined in psychology, sociology, communication and linguistic studies. While this research has mostly examined consumption experience and health issues, how people make meanings and develop interactions while sharing mundane matters needs more investigation. This paper reports on a pragmatic investigation into individuals sharing their exam experiences in social media groups. Data were collected from two support groups on Douban, a Chinese social networking site that encourages users to share their thoughts, interests and experiences. A total of 400 original posts, 200 each from a group sharing experiences of failure in examinations and a group sharing their success in examinations, were collected and analysed both quantitatively and qualitatively. The findings showed that the two groups were significantly different in the ways they voluntarily disclosed their identities and in the types of expressions they employed to refer to different participants. In addition, they differed significantly in how they sought or offered support in interactions. Similarities and differences between the two groups’ sharing are discussed in relation to the instructions of the two groups, their identity construction, the affordances of social media, and the importance of politeness and face in Chinese culture.