混乱沟通的框架:社交媒体上权威竞争声音的定性研究

IF 3 Q2 MANAGEMENT Administrative Sciences Pub Date : 2024-07-08 DOI:10.3390/admsci14070145
Seth J. Meyer, Kimberly Wiley
{"title":"混乱沟通的框架:社交媒体上权威竞争声音的定性研究","authors":"Seth J. Meyer, Kimberly Wiley","doi":"10.3390/admsci14070145","DOIUrl":null,"url":null,"abstract":"While governments, nonprofits, and influencers differ dramatically in their resource availability for social media content creation and their duties to public safety, health, and welfare, all play a role in communication with the public at large. Governments provide for the broader public good and nonprofits and influencers have the opportunity to serve isolated communities vulnerable to social ills and health crises. We explore how these three content creator groups concurrently and independently use social media to provide critical information. We qualitatively coded 1392 posts by governments, nonprofits, and influencers on 6 social media platforms shared across the United States during the 2022 Mpox outbreak. We constructed a framework defining a public health communication progression from chaotic to controlled. The findings indicated that governments can reach minoritized communities to resolve a public health crisis by partnering with nonprofits and influencers trusted by these audiences and, most importantly, practicing flexible control over shared messaging.","PeriodicalId":30376,"journal":{"name":"Administrative Sciences","volume":"43 1","pages":""},"PeriodicalIF":3.0000,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Framework for Messy Communication: A Qualitative Study of Competing Voices of Authority on Social Media\",\"authors\":\"Seth J. Meyer, Kimberly Wiley\",\"doi\":\"10.3390/admsci14070145\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While governments, nonprofits, and influencers differ dramatically in their resource availability for social media content creation and their duties to public safety, health, and welfare, all play a role in communication with the public at large. Governments provide for the broader public good and nonprofits and influencers have the opportunity to serve isolated communities vulnerable to social ills and health crises. We explore how these three content creator groups concurrently and independently use social media to provide critical information. We qualitatively coded 1392 posts by governments, nonprofits, and influencers on 6 social media platforms shared across the United States during the 2022 Mpox outbreak. We constructed a framework defining a public health communication progression from chaotic to controlled. The findings indicated that governments can reach minoritized communities to resolve a public health crisis by partnering with nonprofits and influencers trusted by these audiences and, most importantly, practicing flexible control over shared messaging.\",\"PeriodicalId\":30376,\"journal\":{\"name\":\"Administrative Sciences\",\"volume\":\"43 1\",\"pages\":\"\"},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2024-07-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Administrative Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3390/admsci14070145\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Administrative Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3390/admsci14070145","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0

摘要

虽然政府、非营利组织和有影响力的机构在社交媒体内容创作的资源可用性以及对公共安全、健康和福利的责任方面存在巨大差异,但它们都在与广大公众的沟通中发挥着作用。政府提供更广泛的公共利益,而非营利组织和有影响力的组织则有机会为易受社会弊病和健康危机影响的孤立社区提供服务。我们探讨了这三个内容创建者群体如何同时、独立地利用社交媒体提供关键信息。在 2022 年麻疹疫情爆发期间,我们对政府、非营利组织和有影响力人士在全美 6 个社交媒体平台上分享的 1392 篇帖子进行了定性编码。我们构建了一个框架,定义了从混乱到受控的公共卫生传播过程。研究结果表明,政府可以通过与受众信任的非营利组织和有影响力的人士合作,最重要的是对共享信息进行灵活控制,从而接触到少数群体,化解公共卫生危机。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
A Framework for Messy Communication: A Qualitative Study of Competing Voices of Authority on Social Media
While governments, nonprofits, and influencers differ dramatically in their resource availability for social media content creation and their duties to public safety, health, and welfare, all play a role in communication with the public at large. Governments provide for the broader public good and nonprofits and influencers have the opportunity to serve isolated communities vulnerable to social ills and health crises. We explore how these three content creator groups concurrently and independently use social media to provide critical information. We qualitatively coded 1392 posts by governments, nonprofits, and influencers on 6 social media platforms shared across the United States during the 2022 Mpox outbreak. We constructed a framework defining a public health communication progression from chaotic to controlled. The findings indicated that governments can reach minoritized communities to resolve a public health crisis by partnering with nonprofits and influencers trusted by these audiences and, most importantly, practicing flexible control over shared messaging.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
4.80
自引率
10.00%
发文量
151
审稿时长
11 weeks
期刊最新文献
Artificial Intelligence in Mental Health Care: Management Implications, Ethical Challenges, and Policy Considerations Understanding and Mitigating Leadership Fear-Based Behaviors on Employee and Organizational Success The Effect of Payment Delay on Consumer Purchase Intention The Role of the Agglomeration Economy and Innovation Ecosystem in the Process of Competency Development and Growth of Small and Medium-Sized Enterprises Preferences of Generations of Customers in Slovakia in the Field of Marketing Communication and Their Impact on Consumer Behaviour
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1