Johanna Kuske , Florian B. Zapkau , Gertraud M. Gänser-Stickler , Christian Schwens
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Too small to care? Developing a model explaining managers' decision to adopt employee stress prevention practices in micro and small enterprises
Employee work stress jeopardizes employee well-being and enterprise performance in micro and small enterprises (MSEs). Although previous studies show that formal stress prevention practices effectively improve employee well-being and, in turn, foster enterprise performance, MSE managers rarely adopt such formal prevention practices. Based on qualitative evidence, we explore the attitudes and perceptions underlying MSE managers' decision to adopt formal stress prevention practices (i.e., their perceived closeness with employees, perceived expertise in stress prevention, attitude toward formal practices, attitude toward external support, attitude toward work stress, and perceived employee buy-in). Moreover, we develop a theoretical model explaining how the extracted attitudes and perceptions influence MSE managers' adoption decisions. Our study contributes to the research on MSE managers' experience with managing work stress and their role as employers. Furthermore, we provide practical recommendations for external providers of formal stress prevention practices on how to engage with MSE managers.
期刊介绍:
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.