A Study on Influencing Factors of Audience Satisfaction with Online Concerts

Affected by the COVID-19 epidemic at the end of 2019 and the advancement of technology, the number of audiences of online concert has experienced a surge. With the gradual recovery of offline concerts in past two years, online concerts have not vanished, but have attracted global audiences together with offline concerts. According to researches and surveys, there are multiple factors affecting online concerts’ audience satisfaction, not just one factor. This paper uses literature research, questionnaires and empirical analysis to investigate factors affecting online concerts’ audience satisfaction today, and then finds that there is a positive correlation, and finds that strengths of influencing from small to large are: adequacy of pre preparation for online concerts, additional services’ quality for online concerts, and quality of online concerts’ contents. It also finds that usage of live music in online concerts plays a positive moderating role in the relationship between quality of online concerts’ contents and online concerts’ audience satisfaction. At the end of this paper, some suggestions are provided for online concerts and their organizers in the conclusion part.