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A Study on Influencing Factors of Audience Satisfaction with Online Concerts 观众对在线音乐会满意度的影响因素研究
Pub Date : 2024-07-08 DOI: 10.22158/jetmm.v6n1p22
Zhiyuan Chen
Affected by the COVID-19 epidemic at the end of 2019 and the advancement of technology, the number of audiences of online concert has experienced a surge. With the gradual recovery of offline concerts in past two years, online concerts have not vanished, but have attracted global audiences together with offline concerts. According to researches and surveys, there are multiple factors affecting online concerts’ audience satisfaction, not just one factor. This paper uses literature research, questionnaires and empirical analysis to investigate factors affecting online concerts’ audience satisfaction today, and then finds that there is a positive correlation, and finds that strengths of influencing from small to large are: adequacy of pre preparation for online concerts, additional services’ quality for online concerts, and quality of online concerts’ contents. It also finds that usage of live music in online concerts plays a positive moderating role in the relationship between quality of online concerts’ contents and online concerts’ audience satisfaction. At the end of this paper, some suggestions are provided for online concerts and their organizers in the conclusion part.
受2019年底COVID-19疫情和科技进步的影响,在线演唱会的观众数量激增。随着近两年线下演唱会的逐渐复苏,线上演唱会并未销声匿迹,而是与线下演唱会一起吸引了全球观众。根据研究和调查,影响在线音乐会观众满意度的因素是多方面的,而非单一因素。本文通过文献研究、问卷调查、实证分析等方法,对影响当下在线音乐会观众满意度的因素进行了调查,发现存在正相关关系,影响力度由小到大依次为:在线音乐会前期准备的充分性、在线音乐会附加服务的质量、在线音乐会内容的质量。研究还发现,在线音乐会中现场音乐的使用对在线音乐会内容质量和在线音乐会观众满意度之间的关系起到了积极的调节作用。最后,本文在结论部分为在线音乐会及其组织者提供了一些建议。
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引用次数: 0
Managing the Challenge of E-service in the Nigerian Banking Industry 应对尼日利亚银行业电子服务的挑战
Pub Date : 2023-12-07 DOI: 10.22158/jetmm.v5n3p48
Oluranti Olukemi Sangodoyini, Khulekani Sibanda
This study examines the many issues encountered in managing e-service platforms within the Nigerian banking sector, as well as the techniques used to address these challenges. This research seeks to provide valuable insights about the deployment of e-service within the distinct setting of the Nigerian banking industry. This study employs a quantitative methodology to investigate the distinct obstacles encountered by banks and puts forward recommendations for efficient management. The research results shed light on the obstacles faced by the Nigerian banking sector in the implementation of e-service platforms. These hurdles include technical difficulties, system downtime, the intricacy of e-service platforms, and apprehensions about trust and security. The aforementioned problems provide obstacles to the efficient provision of electronic services and have a direct influence on the level of client satisfaction. In order to tackle these difficulties, the report proposes several ways. These strategies include increasing the technological infrastructure, streamlining the user interface, resolving concerns related to trust and security, and boosting customer support procedures.
本研究考察了尼日利亚银行业在管理电子服务平台方面遇到的许多问题,以及用于解决这些挑战的技术。本研究旨在提供有关电子服务的部署在尼日利亚银行业的独特设置有价值的见解。本研究采用定量方法调查银行所遇到的不同障碍,并提出有效管理的建议。研究结果揭示了尼日利亚银行业在实施电子服务平台时面临的障碍。这些障碍包括技术困难、系统停机、电子服务平台的复杂性以及对信任和安全的担忧。上述问题阻碍了有效提供电子服务,并直接影响到客户满意程度。为了解决这些困难,报告提出了几种方法。这些策略包括增加技术基础设施、简化用户界面、解决与信任和安全性相关的问题,以及提高客户支持程序。
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引用次数: 0
Infrastructural Financing and Trade Performance in West Africa 西非基础设施融资和贸易绩效
Pub Date : 2023-11-02 DOI: 10.56557/jet/2023/v8i28427
J. O. Saka, D. B. Olanipekun, A. G. Johnson, M. M. Ologundudu
This study examines the relationship between infrastructure and trade performance in West African countries during the 1990-2021. It moved a step further over the existing studies in this area to explore the effect of education and energy finance on trade flow in the region. The theoretical framework is based on the love of variety theory as advocated by Krugman [1] and modified to suit purpose. This emphasis here is on derivation of utility from a given varieties of choices which in turn boost production, specialization, positively externalities and economies of scale. Results of the robust least square show the declining effects of mobile phone subscriptions and increasing effect of government expenditure on education though not as expected. Investment in energy appears insufficient to boost trade performance in the region. The Wald test shows that causality occurs between import trade and infrastructure financing variables.
本研究考察了1990-2021年期间西非国家基础设施与贸易绩效之间的关系。它在这一领域的现有研究的基础上进一步探讨了教育和能源资金对该区域贸易流动的影响。理论框架以克鲁格曼[1]所倡导的爱多样性理论为基础,并进行了相应的修改。这里的重点是从特定种类的选择中衍生出效用,从而促进生产、专业化、积极的外部性和规模经济。稳健最小二乘的结果显示,手机订阅的影响在下降,而政府支出对教育的影响在增加,尽管与预期不同。能源投资似乎不足以促进该地区的贸易表现。瓦尔德检验表明,进口贸易与基础设施融资变量之间存在因果关系。
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引用次数: 0
Rational Distribution of Taxpayers’ Money Based on a Unified Methodology for Calculating Energy Savings 基于统一节能计算方法的纳税人资金合理分配
Pub Date : 2023-08-23 DOI: 10.22158/jetmm.v5n3p24
Danijel Kosi, Lea Robic Mohar, M. Požarnik
The article presents the problem of the undetermined methodology for calculating energy savings in production processes, which is the scorecards content of the tender documents of the European Cohesion Policy for the current period until 2027. The consequence of such undetermined approach results in wrong decisions of evaluators and consequently, irrational distribution of taxpayers’ money. Presented methodology is a solution that guides the user step by step and results in data that are comparable with each other. The methodology equalizes the possibilities of including companies from different sectors and prevents the creation of non-expert assessments.
本文提出了计算生产过程中节能的不确定方法的问题,这是欧洲凝聚政策招标文件的记分卡内容,从目前到2027年。这种不确定的方法的后果是导致评估人员的错误决策,从而导致纳税人的钱的不合理分配。所提出的方法是一个解决方案,指导用户一步一步,并导致数据相互比较。该方法平衡了包括来自不同部门的公司的可能性,并防止产生非专家评估。
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引用次数: 0
The Effect of Government Expenditure on Yam Yield in Nigeria 尼日利亚政府支出对山药产量的影响
Pub Date : 2023-07-29 DOI: 10.56557/jet/2023/v8i28325
Alabi, Timileyin Victoria, O. A. Eyitayo, Alabi Reuben Adeolu
The broad objective of this study is the analysis of the long and short run effect of government expenditure on yam yield in Nigeria. The study applied descriptive statistics and autoregressive distributed lag (ARDL) econometric approach to the secondary data collected from Central Bank of Nigeria Statistical Bulletin and FAOSTAT. The descriptive analysis shows that yam output was increasing in Nigeria with decreasing trend in yield. The result of the econometric analysis indicates that agricultural government expenditure does not have significant long and short-run effects on yam production and yield. This is because the real per capita agricultural government expenditure is small. The study concludes that although, agricultural government expenditure does not have significant long and short-run effects on yam production and yield, it is positively correlated with agricultural inputs used in yam production. Based on the findings from the study, various recommendations were made, which include the need to increase the share of agricultural public expenditure in total government expenditure in Nigeria, which stood at 2%, can be increased to 4% which is the average for Sub-Sahara Africa, while targeting 10% recommended in the Maputo Declaration.
本研究的主要目的是分析尼日利亚政府支出对山药产量的长期和短期影响。该研究采用描述性统计和自回归分布滞后(ARDL)计量经济学方法对从尼日利亚中央银行统计公报和粮农组织统计数据库收集的二手数据进行分析。描述性分析表明,尼日利亚山药产量呈上升趋势,但产量呈下降趋势。计量分析结果表明,农业政府支出对山药产量和单产的长期和短期影响均不显著。这是因为实际人均农业政府支出很小。研究表明,虽然农业政府支出对山药生产和产量没有显著的长期和短期影响,但与山药生产中使用的农业投入物呈正相关。根据这项研究的结果,提出了各种建议,其中包括需要增加农业公共支出在尼日利亚政府总支出中的份额,目前为2%,可以增加到4%,这是撒哈拉以南非洲的平均水平,而马普托宣言建议的目标是10%。
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引用次数: 0
Factors Affecting Employability of Women Graduates in Engineering and Technology Education: Evidence from Ethiopia 影响工程技术教育女性毕业生就业能力的因素:来自埃塞俄比亚的证据
Pub Date : 2023-07-13 DOI: 10.22158/jetmm.v5n3p1
Addissie Melak
Employment opportunities for graduates are an important issue. This study has two objectives: analyzing female graduates’ employment participation and investigating the factors affecting women graduates’ employability in engineering and technology education in Ethiopia. Secondary data have been analyzed to establish women graduates’ involvement in STEM employment using graduation and employment data. Primary data were collected from 384 women graduates of engineering and technology education. The Probit model results reveal that the unemployment of engineering and technology graduated women are negatively influenced by communication skills, Academic performance (cumulative GPA), willingness to migrate from one place to another for searching jobs, and non-technical skills. While job preference and marriage impact women’s unemployment positively. Hence, graduated women themselves, the government, and other stakeholders should enhance women graduates’ employment opportunities. Such as graduates must improve their communication skills and non-technical skills, record better grade points, and be ready to go everywhere to find jobs. They must also be prepared to do available work, become an entrepreneur, and decide for late marriage until they have a job. The government must create a channel between universities and firms through teaching with a work placement curriculum, more concern on practical works, approve the peace and security of citizens, and expand infrastructure.
毕业生的就业机会是一个重要的问题。本研究有两个目的:分析埃塞俄比亚女毕业生的就业参与情况,调查影响埃塞俄比亚工程技术教育领域女毕业生就业能力的因素。利用毕业和就业数据分析了二次数据,以确定女性毕业生参与STEM就业。主要数据收集自384名工程技术教育的女毕业生。Probit模型结果显示,沟通能力、学习成绩(累积GPA)、为寻找工作而迁移的意愿和非技术技能对工程技术毕业生的失业率有负向影响。而职业偏好和婚姻对女性失业有正向影响。因此,女性毕业生自身、政府和其他利益相关者都应该增加女性毕业生的就业机会。例如,毕业生必须提高他们的沟通技巧和非技术技能,取得更好的成绩,并准备好去各地找工作。他们还必须准备好去找工作,成为一名企业家,并决定在找到工作之前晚婚。政府应该通过工作实习课程的教学,建立大学和企业之间的渠道,更关注实际工作,认可公民的和平与安全,扩大基础设施。
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引用次数: 0
An Analysis of India’s Exports of Services: 2010 – 2020 印度服务业出口分析:2010 - 2020年
Pub Date : 2023-07-04 DOI: 10.56557/jet/2023/v8i28293
Pooja Thakur, R. Srivastava
The Indian economy has witnessed significant increase in exports of services in the recent years. The present study analyses the trends, competitiveness and direction of India’s services exports for the period 2010 to 2020. It can be inferred that the exports of two services, viz.; telecommunications, computer and information services and other business services dominate the services exports. The impetus mainly comes from computer services and professional management and consultancy services. Similarly, the comparative advantage for India also lies in the export of telecommunications, computer and information services and other business services. Furthermore, it has been found that the intensity of exports of these two services is more to emerging economies from East Africa and South Asia. The analysis points out that the Indian economy has been emerging as one the major services provider from the Global South in the recent years.
近年来,印度经济在服务出口方面有了显著增长。本文分析了2010年至2020年印度服务出口的趋势、竞争力和发展方向。可以推断,两种服务的出口,即;服务出口以电信、计算机和信息服务及其他商业服务为主。推动力主要来自电脑服务和专业管理及顾问服务。同样,印度的比较优势还在于电信、计算机和信息服务以及其他商业服务的出口。此外,研究发现,这两种服务的出口强度更多地来自东非和南亚的新兴经济体。分析指出,近年来,印度经济已成为全球南方的主要服务提供者之一。
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引用次数: 0
Research on the Internet Capital and Its Promotion of Rural Teachers in Western China from the Perspective of New Digital Divide 新数字鸿沟视角下的西部农村教师网络资本及其促进研究
Pub Date : 2023-06-27 DOI: 10.22158/jetmm.v5n2p56
Haiping Zhao
Teachers are the key to education formalization. The study found that the Internet capital of rural teachers in western China is obviously insufficient. Compared with teachers in developed areas, there are significant differences in network facilities, information technology knowledge, online learning and information literacy. The backwardness of network facilities and the lack of information technology knowledge are the important reasons for the lack of Internet capital of rural teachers in western China. Therefore, it is necessary to improve the Internet capital of rural teachers in western China from the aspects of network facilities construction, network knowledge transfer, online learning support and online learning reflection. The proposal of these measures has certain reference value for promoting the improvement of rural teachers’ Internet ability in western China and narrowing the gap with teachers in developed areas.
教师是教育正规化的关键。研究发现,西部农村教师的互联网资本明显不足。与发达地区教师相比,在网络设施、信息技术知识、在线学习和信息素养方面存在显著差异。网络设施的落后和信息技术知识的缺乏是西部农村教师缺乏互联网资本的重要原因。因此,有必要从网络设施建设、网络知识转移、在线学习支持和在线学习反思等方面提升西部农村教师的互联网资本。这些措施的提出对于促进西部地区农村教师互联网能力的提高,缩小与发达地区教师的差距具有一定的参考价值。
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引用次数: 0
A Study on Brand Public Welfare Marketing Strategies in the Context of New Media: A Case Study of Pereira 新媒体背景下的品牌公益营销策略研究——以Pereira为例
Pub Date : 2023-06-27 DOI: 10.22158/jetmm.v5n2p62
Kaiyue Zhang
Public welfare marketing is an effective method for brands to improve their reputation and credibility. With the development of the Internet and social platforms, public welfare marketing needs new strategies to better play its role. This article summarizes the effective strategies for brand public welfare marketing in the context of new media by analyzing the public welfare marketing projects of the Perleya brand since 2021. Research has found that brand public welfare marketing needs to target the target audience, increase user engagement, and endow the brand with a certain image and spirit that meets consumer expectations through public welfare marketing. At the same time, public welfare marketing should strive to resonate emotionally with consumers, awaken the emotional factors of the audience, and also rely on the power of KOL and authoritative institutions to increase communication efforts and achieve the transfer of trust.
公益营销是品牌提高美誉度和信誉度的有效手段。随着互联网和社交平台的发展,公益营销需要新的策略来更好地发挥其作用。本文通过分析Perleya品牌自2021年以来的公益营销项目,总结出新媒体背景下品牌公益营销的有效策略。研究发现,品牌公益营销需要瞄准目标受众,增加用户参与度,通过公益营销赋予品牌某种符合消费者期望的形象和精神。同时,公益营销要努力与消费者产生情感共鸣,唤醒受众的情感因素,也要依靠KOL和权威机构的力量,加大传播力度,实现信任的传递。
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引用次数: 0
The Turkey/Syria Earthquake 2023: Theoretical Framework of Post-Disaster Logistics and Its Flawed Application 2023年土耳其/叙利亚地震:灾后物流理论框架及其缺陷应用
Pub Date : 2023-06-26 DOI: 10.22158/jetmm.v5n2p47
Evin Demir
This paper discusses the effects of theoretical planning and framework of humanitarian aid and disaster relief. In order to ease the understanding of this theoretical topic this essay will preoccupy itself by conducting a case study: Therefore, the theoretical framework of the Turkish disaster relief institution “Disaster and Emergency Management Presidency” (AFAD) will be analyzed in depth and set into the context of the number of earthquake that took place in South East Turkey and Syria in February of 2023. The more, the success of the theoretical framework established by AFAD will be critically analyzed by comparing it to its practical implementation during the first seven days following the first big earthquake. The study results by concluding that the practical application of the framework on disaster relief and humanitarian aid was highly flawed due to interpersonal problems, affiliations and as a result of a centralized bureaucratic reform.
本文讨论了人道主义援助和救灾的理论规划和框架的作用。为了便于理解这一理论主题,本文将通过进行案例研究来关注自己:因此,将深入分析土耳其救灾机构“灾害与应急管理总统”(AFAD)的理论框架,并将其置于2023年2月在土耳其东南部和叙利亚发生的地震次数的背景下。此外,通过将AFAD建立的理论框架与第一次大地震后最初七天的实际实施进行比较,将对其成功进行批判性分析。这项研究的结论是,由于人际关系问题、隶属关系以及中央集权的官僚改革,救灾和人道主义援助框架的实际应用存在很大缺陷。
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引用次数: 0
期刊
Journal of economics, trade and marketing management
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