Popularisation of Volodymyr Vynnychenko’s Epistolary Heritage in Documentary and Communication Institutions of Ukraine

The aim of the article is to study the state and forms of populariІation of V. Vynnychenko’s epistolary by archival, museum and library establishments as institutions of social memory during the full-scale Russian invasion of Ukraine. Research methods are presented by general scientific principles of the unity of theory and practice, the use of historical and genetic, synergistic, social and communication, interdisciplinary approaches, source research, analysis and synthesis, which make it possible to find out the specifics of V. Vynnychenko’s epistolary popularisation in documentary and communication institutions of modern Ukraine. The scientific novelty of the article consists in the study of the activity of archives, museums and libraries during the war events in Ukraine, particularly, in the hometown of V. Vynnychenko, Kropyvnytskyi, using the information resource of his epistolary in objective cognition of famous personalities, introducing into scientific circulation epistolary achievements in assessment by a sender and addressees of the policy of Russian Bilshoviks in Ukraine in the early 1930s, and the problems of national culture as an important component of the Ukrainian information space, which contributes to the dissemination of true historical and cultural data, counteraction of hostile disinformation, modelling of national identity and public opinion. Main conclusions. The popularisation of V. Vynnychenko’s epistolary heritage in modern documentary and communication institutions of Ukraine is based on the use of information and communication technologies, as well as reproduction of information sources in digital formats of the following strategic directions: 1) development of optimal forms of interaction on a partnership ground; 2) intensification of social communications due to the expansion of the interaction methods spectrum, and diversification of forms (lectures, meetings, round tables, conferences, etc.); 3) research and rational dissemination of Ukrainian and foreign experience, which enables the introduction of the documentary resource of V. Vynnychenko’s letters and his addressees to the global information space. The popularisation effectiveness of V. Vynnychenko’s epistolary as a valuable historical and cultural document, an authentic primary source in the objective understanding of historical and cultural information, and unique personalities of a sender and addressees is determined by modern means of reputation marketing (advertising, Google tools, social networks, video presentations, webinars, workshops classes, QR codes, online chats, etc.); cooperation with the media is presented by the backgrounder, press release, media kit, combination of text, photo and video in reports, etc.