线上市场,线下幸福:中国农村电子商务发展与主观幸福感

IF 5.2 1区 经济学 Q1 ECONOMICS 中国经济评论 Pub Date : 2024-08-03 DOI:10.1016/j.chieco.2024.102247
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引用次数: 0

摘要

本研究利用国家农村电子商务综合示范县(NRECDC)政策的准自然实验,旨在探讨中国农村电子商务发展与居民主观幸福感(SWB)的因果效应。通过采用中国家庭面板研究(CFPS)2014-2020 年的数据,并使用交错差分法(DID),我们发现农村电子商务的发展使幸福感得分平均提高了 2.40%。物质福利的绝对提高、相对差距的缩小和社会资本的积累可以解释这种积极效应。进一步的证据表明,电子商务用户更有可能从国家农村电子商务发展中心的政策中受益,数字金融和电子商务的协同效应有助于提高农村居民的 SWB。然而,我们发现,由于技术壁垒和自我数字排斥,电子商务发展中潜在的数字鸿沟效应并没有提升中国农村中一些相对弱势群体的SWB。我们的研究结果丰富了数字幸福感的研究领域,并揭示了电子商务等数字工具在中国农村的潜在数字鸿沟效应。
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Online markets, offline happiness: E-commerce development and subjective well-being in rural China

Employing a quasi-natural experiment of the National Rural E-commerce Comprehensive Demonstration County (NRECDC) policy, our research aimed to explore the causal effect of e-commerce development and residents' subjective well-being (SWB) in rural China. By adopting the data of China Family Panel Studies (CFPS) from 2014 to 2020 and using a staggered difference-in-differences (DID) method, we found that rural e-commerce development resulted in an average increase of 2.40% in happiness scores. This positive effect can be explained by absolute material welfare enhancement, relative disparity reduction, and social capital accumulation. Further evidence suggests that e-commerce users are more likely to benefit from the NRECDC policy and that the synergistic effect of digital finance and e-commerce contributes to rural residents' SWB. However, we revealed that the potential digital divide effect in e-commerce development, due to technological barriers and self-digital exclusion, has not enhanced the SWB of some relatively disadvantaged groups in rural China. Our findings enrich the research field of digital well-being and shed light on the potential digital divide effects of digital tools such as e-commerce in rural China.

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来源期刊
中国经济评论
中国经济评论 ECONOMICS-
CiteScore
10.60
自引率
4.40%
发文量
380
期刊介绍: The China Economic Review publishes original works of scholarship which add to the knowledge of the economy of China and to economies as a discipline. We seek, in particular, papers dealing with policy, performance and institutional change. Empirical papers normally use a formal model, a data set, and standard statistical techniques. Submissions are subjected to double-blind peer review.
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