Leslier Valenzuela-Fernández, Ignacio Munoz Quezada, J. Merigó
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Findings Results show a growing trend in the number of advertising´s publications. The Journal of Advertising has been the most cited and the Journal of Advertising Research has the largest number of papers. In regards to the h-index, the three most relevant journals in advertising are Journal of Advertising, Journal of Advertising Research, and the International Journal of Advertising. Originality This article is the first one that contributes with a complete overview of the field of advertising research as a mean of investigation, in a 25-year period. Especially from the business scientific research area through bibliometric indicators, journal rankings, content, citations, and bibliographic coupling, co-citations, and keywords analysis.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2022-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period\",\"authors\":\"Leslier Valenzuela-Fernández, Ignacio Munoz Quezada, J. Merigó\",\"doi\":\"10.1080/21639159.2021.1986098\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Purpose This research presents a bibliometric analysis of the main advertising trends used as a means of investigation in the business area. 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引用次数: 1
摘要
摘要目的本研究对商业领域的主要广告趋势进行了文献计量分析,作为一种调查手段。本文确定了领先的期刊,并为未来的知识生成提供了一个协作网络研究人员。设计/方法/方法本研究检查了1992-2016年期间Web of Science Core Collection数据库中的4,449篇出版物。论文计量指标包括论文发表数和被引次数、论文被引次数、五年期分析(五年期)、h指数、被引阈值和作者关键词共现分析。利用相似度查看器软件的可视化开发了书目耦合和共引分析。调查结果显示,广告出版物的数量呈增长趋势。《广告杂志》被引用最多,《广告研究杂志》的论文数量最多。在h指数方面,与广告最相关的三种期刊是《广告杂志》、《广告研究杂志》和《国际广告杂志》。这篇文章是第一篇在25年的时间里以调查的方式对广告研究领域进行全面概述的文章。特别是从商业科研领域通过文献计量指标、期刊排名、内容、引文、书目耦合、共被引、关键词等分析。
Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period
ABSTRACT Purpose This research presents a bibliometric analysis of the main advertising trends used as a means of investigation in the business area. This article identifies leading journals and provides a collaborative network researcher for future use in the generation of knowledge. Design/Methodology/Approach This study examines 4,449 publications from the Web of Science Core Collection database for the 1992–2016 period. The authors analyze bibliometric indicators including the number of publications and citations, the citations per paper, five-year period analysis (quinquennial), h-index, citation thresholds and co-occurrence of authors keywords analysis. It develops bibliographical coupling and co-citations analysis by using the visualization of similarities Viewer Software. Findings Results show a growing trend in the number of advertising´s publications. The Journal of Advertising has been the most cited and the Journal of Advertising Research has the largest number of papers. In regards to the h-index, the three most relevant journals in advertising are Journal of Advertising, Journal of Advertising Research, and the International Journal of Advertising. Originality This article is the first one that contributes with a complete overview of the field of advertising research as a mean of investigation, in a 25-year period. Especially from the business scientific research area through bibliometric indicators, journal rankings, content, citations, and bibliographic coupling, co-citations, and keywords analysis.