This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital consumption trends. The study aims to i...
{"title":"Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement","authors":"Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman, Suddin Lada","doi":"10.1080/21639159.2024.2362660","DOIUrl":"https://doi.org/10.1080/21639159.2024.2362660","url":null,"abstract":"This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital consumption trends. The study aims to i...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"15 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142203622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-02DOI: 10.1080/21639159.2024.2355960
Anirban Som
Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...
{"title":"Being moral motivates consumers to work harder and accept challenges","authors":"Anirban Som","doi":"10.1080/21639159.2024.2355960","DOIUrl":"https://doi.org/10.1080/21639159.2024.2355960","url":null,"abstract":"Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"39 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142203634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-30DOI: 10.1080/21639159.2024.2339827
Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq, Shalini Aggarwal
Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry’s competitiveness and technological disruption. If sources of consumer value in om...
{"title":"How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda","authors":"Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq, Shalini Aggarwal","doi":"10.1080/21639159.2024.2339827","DOIUrl":"https://doi.org/10.1080/21639159.2024.2339827","url":null,"abstract":"Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry’s competitiveness and technological disruption. If sources of consumer value in om...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"52 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-30DOI: 10.1080/21639159.2024.2322932
Prachi Gala, James Blair, Matthew Lunde
Marketers are looking to understand consumers better as they obtain more buying power. We examine the roles of message framing and its interaction with the Machiavellianism personality trait on att...
{"title":"Utilizing gain and loss message framing for consumers: A Machiavellian perspective","authors":"Prachi Gala, James Blair, Matthew Lunde","doi":"10.1080/21639159.2024.2322932","DOIUrl":"https://doi.org/10.1080/21639159.2024.2322932","url":null,"abstract":"Marketers are looking to understand consumers better as they obtain more buying power. We examine the roles of message framing and its interaction with the Machiavellianism personality trait on att...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"2017 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-22DOI: 10.1080/21639159.2023.2275792
Christine Ye
There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...
{"title":"The current state of big data analytics research in marketing: A systematic review using TCCM approach","authors":"Christine Ye","doi":"10.1080/21639159.2023.2275792","DOIUrl":"https://doi.org/10.1080/21639159.2023.2275792","url":null,"abstract":"There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"102 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140198511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-11DOI: 10.1080/21639159.2024.2308298
Wonbae Pang, Eunju Ko, Minjung Cho
In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...
{"title":"The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers","authors":"Wonbae Pang, Eunju Ko, Minjung Cho","doi":"10.1080/21639159.2024.2308298","DOIUrl":"https://doi.org/10.1080/21639159.2024.2308298","url":null,"abstract":"In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"4 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140150347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-11DOI: 10.1080/21639159.2024.2322929
Ayşe Banu Elmadağ, Mehmet Okan, Gallayanee Yaoyuneyong
This study investigates the impact of race on Customer Service Quality Expectations (SQE) using the Similarity-Attraction Perspective within the context of all interacting service actors, including...
{"title":"Breaking barriers: How race shapes service expectations across actors and contexts","authors":"Ayşe Banu Elmadağ, Mehmet Okan, Gallayanee Yaoyuneyong","doi":"10.1080/21639159.2024.2322929","DOIUrl":"https://doi.org/10.1080/21639159.2024.2322929","url":null,"abstract":"This study investigates the impact of race on Customer Service Quality Expectations (SQE) using the Similarity-Attraction Perspective within the context of all interacting service actors, including...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"3 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140156543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-08DOI: 10.1080/21639159.2023.2292636
Manojit Chattopadhyay, Debdatta Pal
Although user-generated content is reported to improve Airbnb host’s sales, the impact of Marketer-Generated Content (MGC) on the minimum sales generated from the reviewers who have reviewed the MG...
{"title":"Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization","authors":"Manojit Chattopadhyay, Debdatta Pal","doi":"10.1080/21639159.2023.2292636","DOIUrl":"https://doi.org/10.1080/21639159.2023.2292636","url":null,"abstract":"Although user-generated content is reported to improve Airbnb host’s sales, the impact of Marketer-Generated Content (MGC) on the minimum sales generated from the reviewers who have reviewed the MG...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"133 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140072067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-08DOI: 10.1080/21639159.2023.2276395
Jieqiong Luo, Je Eun Yoo, Jeong Eun Park
Service Failure and Recovery (SFR) is a crucial area of service industry due to the inevitability of service failures, yet firms often struggle with executing appropriate strategies. This research ...
{"title":"‘From fail to prevail’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal","authors":"Jieqiong Luo, Je Eun Yoo, Jeong Eun Park","doi":"10.1080/21639159.2023.2276395","DOIUrl":"https://doi.org/10.1080/21639159.2023.2276395","url":null,"abstract":"Service Failure and Recovery (SFR) is a crucial area of service industry due to the inevitability of service failures, yet firms often struggle with executing appropriate strategies. This research ...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"87 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140072279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-04DOI: 10.1080/21639159.2024.2308285
Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl, Altaf Ahmed Sheikh
Factors developing brand loyalty through social media influencers (SMIs) are immensely important to academics and marketing practitioners since it is a remarkable driver of organizational success. ...
{"title":"Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty","authors":"Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl, Altaf Ahmed Sheikh","doi":"10.1080/21639159.2024.2308285","DOIUrl":"https://doi.org/10.1080/21639159.2024.2308285","url":null,"abstract":"Factors developing brand loyalty through social media influencers (SMIs) are immensely important to academics and marketing practitioners since it is a remarkable driver of organizational success. ...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"21 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140045668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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