This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital consumption trends. The study aims to i...
{"title":"Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement","authors":"Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman, Suddin Lada","doi":"10.1080/21639159.2024.2362660","DOIUrl":"https://doi.org/10.1080/21639159.2024.2362660","url":null,"abstract":"This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital consumption trends. The study aims to i...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142203622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-02DOI: 10.1080/21639159.2024.2355960
Anirban Som
Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...
{"title":"Being moral motivates consumers to work harder and accept challenges","authors":"Anirban Som","doi":"10.1080/21639159.2024.2355960","DOIUrl":"https://doi.org/10.1080/21639159.2024.2355960","url":null,"abstract":"Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142203634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-14DOI: 10.1080/21639159.2023.2275798
Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, W. Ladeira, F. Santini, Islam Elgammal
ABSTRACT This study explores the evolution of customer engagement in the digital era for businesses, a crucial concept in today’s interconnected marketplace facilitated by a variety of digital platforms. The study identifies a gap in the comprehensive understanding and conceptualisation of digital customer engagement across various social media platforms and mediums. By using a bibliometric analysis approach, this study reviews 547 articles published between 2010 and 2021, offering a holistic view of the existing research landscape. The analysis uncovers four distinct bibliometric clusters representing unique facets of customer engagement: brand engagement, behavioural insights, loyalty dynamics, and relationship dynamics. These clusters provide insights into the multifaceted nature of customer relationships and engagements facilitated by digital platforms. The study concludes by proposing seven future research directions, aiming to guide scholars in exploring uncharted territories in digital customer engagement and its implications for businesses in the digital age.
{"title":"The evolution of customer engagement in the digital era for business: A review and future research agenda","authors":"Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, W. Ladeira, F. Santini, Islam Elgammal","doi":"10.1080/21639159.2023.2275798","DOIUrl":"https://doi.org/10.1080/21639159.2023.2275798","url":null,"abstract":"ABSTRACT This study explores the evolution of customer engagement in the digital era for businesses, a crucial concept in today’s interconnected marketplace facilitated by a variety of digital platforms. The study identifies a gap in the comprehensive understanding and conceptualisation of digital customer engagement across various social media platforms and mediums. By using a bibliometric analysis approach, this study reviews 547 articles published between 2010 and 2021, offering a holistic view of the existing research landscape. The analysis uncovers four distinct bibliometric clusters representing unique facets of customer engagement: brand engagement, behavioural insights, loyalty dynamics, and relationship dynamics. These clusters provide insights into the multifaceted nature of customer relationships and engagements facilitated by digital platforms. The study concludes by proposing seven future research directions, aiming to guide scholars in exploring uncharted territories in digital customer engagement and its implications for businesses in the digital age.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141341474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-14DOI: 10.1080/21639159.2024.2362654
Y. Park, Jaehun Kim, Qi Jiang, Kyung Hoon Kim
ABSTRACT This study analyzed the characteristics affecting the consumer’s intention to use the chatbot service and customer satisfaction, which is a representative artificial intelligence (AI) technology in the banking industry. The theoretical model was based on the technology acceptance model (TAM). The anthropomorphism and personalization of chatbots were proposed as important characteristics that lead to the intention to use the chatbot service. A research model was constructed and demonstrated whether the characteristics of these chatbots had a significant effect on product knowledge, perceived ease of use, perceived usefulness, and customer satisfaction. The empirical study was conducted on customers with experience in using chatbots. The data were analyzed using Smart PLS 3.0 structural equation modeling (PLS-SEM). As a result of the analysis, the anthropomorphism and personalization characteristics of the chatbot had a significant direct or indirect influence on the consumer’s intention to use and customer satisfaction. This study is expected to provide meaningful insights in discovering innovative services that provide new customer value experiences by artificial intelligence (AI) chatbot services, which are evaluated as innovative technologies in the next stage of online banking and mobile banking.
{"title":"Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction","authors":"Y. Park, Jaehun Kim, Qi Jiang, Kyung Hoon Kim","doi":"10.1080/21639159.2024.2362654","DOIUrl":"https://doi.org/10.1080/21639159.2024.2362654","url":null,"abstract":"ABSTRACT This study analyzed the characteristics affecting the consumer’s intention to use the chatbot service and customer satisfaction, which is a representative artificial intelligence (AI) technology in the banking industry. The theoretical model was based on the technology acceptance model (TAM). The anthropomorphism and personalization of chatbots were proposed as important characteristics that lead to the intention to use the chatbot service. A research model was constructed and demonstrated whether the characteristics of these chatbots had a significant effect on product knowledge, perceived ease of use, perceived usefulness, and customer satisfaction. The empirical study was conducted on customers with experience in using chatbots. The data were analyzed using Smart PLS 3.0 structural equation modeling (PLS-SEM). As a result of the analysis, the anthropomorphism and personalization characteristics of the chatbot had a significant direct or indirect influence on the consumer’s intention to use and customer satisfaction. This study is expected to provide meaningful insights in discovering innovative services that provide new customer value experiences by artificial intelligence (AI) chatbot services, which are evaluated as innovative technologies in the next stage of online banking and mobile banking.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141343156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-04DOI: 10.1080/21639159.2024.2341835
Chong Fo Lei, H. Ngan
{"title":"What triggers customers’ privacy protection behavior: The effect of surveillance cameras and data collection disclosure","authors":"Chong Fo Lei, H. Ngan","doi":"10.1080/21639159.2024.2341835","DOIUrl":"https://doi.org/10.1080/21639159.2024.2341835","url":null,"abstract":"","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141268477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-04DOI: 10.1080/21639159.2024.2326496
Avinash Rana, Vishal Soodan, Ashwani Kumar, N. Jayawardena, Park Thaichon, Kamal Gupta, Nirpendra P. Rana
{"title":"Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology","authors":"Avinash Rana, Vishal Soodan, Ashwani Kumar, N. Jayawardena, Park Thaichon, Kamal Gupta, Nirpendra P. Rana","doi":"10.1080/21639159.2024.2326496","DOIUrl":"https://doi.org/10.1080/21639159.2024.2326496","url":null,"abstract":"","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141267677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-30DOI: 10.1080/21639159.2024.2339827
Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq, Shalini Aggarwal
Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry’s competitiveness and technological disruption. If sources of consumer value in om...
{"title":"How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda","authors":"Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq, Shalini Aggarwal","doi":"10.1080/21639159.2024.2339827","DOIUrl":"https://doi.org/10.1080/21639159.2024.2339827","url":null,"abstract":"Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry’s competitiveness and technological disruption. If sources of consumer value in om...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-30DOI: 10.1080/21639159.2024.2322932
Prachi Gala, James Blair, Matthew Lunde
Marketers are looking to understand consumers better as they obtain more buying power. We examine the roles of message framing and its interaction with the Machiavellianism personality trait on att...
{"title":"Utilizing gain and loss message framing for consumers: A Machiavellian perspective","authors":"Prachi Gala, James Blair, Matthew Lunde","doi":"10.1080/21639159.2024.2322932","DOIUrl":"https://doi.org/10.1080/21639159.2024.2322932","url":null,"abstract":"Marketers are looking to understand consumers better as they obtain more buying power. We examine the roles of message framing and its interaction with the Machiavellianism personality trait on att...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141509893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-22DOI: 10.1080/21639159.2023.2275792
Christine Ye
There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...
{"title":"The current state of big data analytics research in marketing: A systematic review using TCCM approach","authors":"Christine Ye","doi":"10.1080/21639159.2023.2275792","DOIUrl":"https://doi.org/10.1080/21639159.2023.2275792","url":null,"abstract":"There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140198511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-11DOI: 10.1080/21639159.2024.2308298
Wonbae Pang, Eunju Ko, Minjung Cho
In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...
{"title":"The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers","authors":"Wonbae Pang, Eunju Ko, Minjung Cho","doi":"10.1080/21639159.2024.2308298","DOIUrl":"https://doi.org/10.1080/21639159.2024.2308298","url":null,"abstract":"In today’s society, individuals invest considerable effort into enhancing their physical appearance for socioeconomic success. Despite significantly expanding the boundaries of luxury brands, there...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.6,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140150347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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