{"title":"Being moral motivates consumers to work harder and accept challenges","authors":"Anirban Som","doi":"10.1080/21639159.2024.2355960","DOIUrl":null,"url":null,"abstract":"Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"39 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2024.2355960","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
