驯化“比你聪明”的家。嵌入智能家居话语中的性别代理脚本

Q2 Arts and Humanities Medien und Kommunikationswissenschaft Pub Date : 2020-08-10 DOI:10.5771/1615-634x-2020-3-304
D. Chambers
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引用次数: 4

摘要

智能家居网络系统承诺提供一种舒适、高效和便利的模式,这意味着家务琐事的简化。它们以我们几乎无法理解的方式影响着家庭的道德经济。利用女性主义技术研究和归化理论,本文研究了性别关系如何在智能家居营销报告和广告中被分配和合法化,以询问男性和女性是否被邀请平等或不平等地参与智能家居技术。这就提出了一个问题,即宣传文本如何影响和限制国内的采用。对营销报告和广告的解释性内容分析解释了智能场景在哄骗和指导家庭使用物联网操作技术方面的教育作用。使用“代理脚本”的概念来解释如何通过促销文本传达和分配智能动作来激活智能家居的采用。这使得我们能够探究智能家居在商品化和驯化阶段所传达的价值观和理想,以及它们对后期阶段的影响。我们可能会认为,智能技术通过在家务安排中促进性别平等,使家庭民主化。但一项关于智能家居代理的叙事和分配的批判性研究揭示了显著的性别差异。
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Domesticating the “Smarter Than You” Home. Gendered Agency Scripts Embedded in Smart Home Discourses
Smart home networked systems promise a mode of comfort, efficiency and convenience that infers the easing of housekeeping chores. They impact on the moral economy of the home in ways we barely understand. Drawing on feminist technology studies and domestication theory, this article investigates how gendered relations are assigned and legitimated in smart home marketing reports and advertisements to enquire whether men and women are invited to participate equally or unequally in smart home technology. This raises questions about how promotional texts might influence and circumscribe domestic adoption. An interpretive content analysis of marketing reports and advertisements explains the pedagogic role of smart scenarios in coaxing and coaching householders to domesticate IoT-operated technology. The concept of “agency script” is employed to explain how smart actions are conveyed and assigned by promotional texts to activate smart home adoption. This enables an enquiry into the values and ideals conveyed in smart home discourses at the commodification stage of domestication and their implications for later stages. We might assume that smart technology democratises the home by fostering gender equality in the organisation of homemaking routines. But a critical study of the narrativization and assignment of smart home agency reveals significant gender disparities.
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来源期刊
Medien und Kommunikationswissenschaft
Medien und Kommunikationswissenschaft Arts and Humanities-Language and Linguistics
CiteScore
1.40
自引率
0.00%
发文量
29
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