{"title":"通过社交媒体评价covid-19疫苗接种计划","authors":"Suranto Aw","doi":"10.21831/hum.v21i2.43721","DOIUrl":null,"url":null,"abstract":"One of the evaluation parameters that can measure the effectiveness of socialization programs through social media is citizen engagement, namely public involvement in important or essential problems on social media. This evaluation was conducted to analyze the effectiveness of the Covid-19 vaccination socialization program through social media. The object of the evaluation is the netizen conversations on Twitter in the form of messages, statuses, or tweets that mention the keyword 'COVID-19 Vaccine' on social media. The effectiveness criteria of the socialization program were based on the citizen engagement index or the citizen involvement index which is examined from the netizen opinions on sentiment (positive/negative) and emotion (trust/fear) indicators. The evaluation results show that the socialization program has succeeded in increasing positive sentiment and emotions of trust. Positive sentiment was shown by netizens' opinions, which were dominated by posts that supported and accepted the vaccination program. Emotion of trust was dominated by the trust and acceptance posts. This finding, when confirmed with facts in the community, indicates a conformity. The public has supported, approved, trusted and accepted the Covid-19 vaccination.Salah satu parameter evaluasi yang dapat mengukur keefektifan program sosialisasi melalui media sosial adalah citizen engagement, yaitu keterlibatan publik terhadap suatu problematika penting atau yang dianggap penting di media sosial. Evaluasi ini dilakukan untuk menganalisis keefektifan program sosialisasi vaksinasi Covid-19 melalui media sosial. Objek evaluasi adalah percakapan warganet di Twitter baik berupa pesan, status, maupun tweet yang menyebutkan kata kunci ‘Vaksin COVID-19’ di media sosial. Kriteria keefektifan program sosialisasi mengacu kepada citizen engagement index atau indeks keterlibatan warganet yang dianalisis dari opini warganet pada indikator sentimen (positif/negative) dan emosi (trust/fear). Hasil evaluasi menunjukkan Program sosialisasi berhasil meningkatkan sentiment positif dan emosi trust. Sentimen positif ditunjukkan opini warganet yang didominasi unggahan mendukung dan menyetujui vaksinasi. Emosi trust, didominasi oleh unggahan rasa percaya dan menerima. Temuan ini apabila dikonfirmasi dengan fakta di masyarakat, mengindikasikan adanya kesesuaian. Masyarakat telah mendukung, menyetujui, percaya, dan menerima vaksinasi Covid-19.","PeriodicalId":34797,"journal":{"name":"Humanika Kajian Ilmiah Mata Kuliah Umum","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Evaluasi program sosialisasi vaksinasi covid-19 melalui media sosial\",\"authors\":\"Suranto Aw\",\"doi\":\"10.21831/hum.v21i2.43721\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"One of the evaluation parameters that can measure the effectiveness of socialization programs through social media is citizen engagement, namely public involvement in important or essential problems on social media. This evaluation was conducted to analyze the effectiveness of the Covid-19 vaccination socialization program through social media. The object of the evaluation is the netizen conversations on Twitter in the form of messages, statuses, or tweets that mention the keyword 'COVID-19 Vaccine' on social media. The effectiveness criteria of the socialization program were based on the citizen engagement index or the citizen involvement index which is examined from the netizen opinions on sentiment (positive/negative) and emotion (trust/fear) indicators. The evaluation results show that the socialization program has succeeded in increasing positive sentiment and emotions of trust. Positive sentiment was shown by netizens' opinions, which were dominated by posts that supported and accepted the vaccination program. Emotion of trust was dominated by the trust and acceptance posts. This finding, when confirmed with facts in the community, indicates a conformity. The public has supported, approved, trusted and accepted the Covid-19 vaccination.Salah satu parameter evaluasi yang dapat mengukur keefektifan program sosialisasi melalui media sosial adalah citizen engagement, yaitu keterlibatan publik terhadap suatu problematika penting atau yang dianggap penting di media sosial. Evaluasi ini dilakukan untuk menganalisis keefektifan program sosialisasi vaksinasi Covid-19 melalui media sosial. Objek evaluasi adalah percakapan warganet di Twitter baik berupa pesan, status, maupun tweet yang menyebutkan kata kunci ‘Vaksin COVID-19’ di media sosial. Kriteria keefektifan program sosialisasi mengacu kepada citizen engagement index atau indeks keterlibatan warganet yang dianalisis dari opini warganet pada indikator sentimen (positif/negative) dan emosi (trust/fear). Hasil evaluasi menunjukkan Program sosialisasi berhasil meningkatkan sentiment positif dan emosi trust. Sentimen positif ditunjukkan opini warganet yang didominasi unggahan mendukung dan menyetujui vaksinasi. Emosi trust, didominasi oleh unggahan rasa percaya dan menerima. Temuan ini apabila dikonfirmasi dengan fakta di masyarakat, mengindikasikan adanya kesesuaian. 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引用次数: 2
摘要
衡量社会化项目通过社会化媒体的有效性的评价参数之一是公民参与,即公众在社会化媒体上对重要或本质问题的参与。本评估旨在分析通过社交媒体开展的Covid-19疫苗接种社会化项目的有效性。评价对象是在社交媒体(sns)上以留言、状态、推文等形式出现“新冠病毒疫苗”关键词的网民对话。社会化项目的有效性标准以公民参与指数或公民参与指数为基础,公民参与指数由网民对情绪(积极/消极)和情绪(信任/恐惧)指标的意见来检验。评价结果表明,社会化方案成功地增加了积极情绪和信任情绪。网民的观点显示出积极的情绪,支持和接受疫苗接种计划的帖子占主导地位。信任情绪以信任岗位和接受岗位为主。当这一发现与社区中的事实相吻合时,表明了一致性。公众支持、认可、信任和接受了新冠肺炎疫苗接种。Salah状态参数评价yang dapat mengukur keefektifan program social alalisa social alalis公民参与,yitu keterlibatan public terhadap suatu problematika penting atau yang dianggap penting di media social。新冠肺炎新冠肺炎新冠肺炎新冠肺炎新冠肺炎疫情评估对象评估:adalah percakapan warganet di Twitter,状态:maupun tweet yang menyebutkan kata kunci ' Vaksin COVID-19 ' di media social。评价标准:公民参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数、社会参与指数。Hasil评价menunjukkan方案社会主义berhasil menunjukkan情绪积极和情感信任。积极的情绪,积极的态度,积极的态度,积极的态度,积极的态度,积极的态度,积极的态度。Emosi信任,didominasi oleh unggahan rasa percaya dan menerima。Temuan ini apabila dikonfirmasi dengan fakta di masyarakat, menginkasikan adanya kessuan。Masyarakat telah mendukung, menyetujui, peraya, dan menerima vaksinasi Covid-19。
Evaluasi program sosialisasi vaksinasi covid-19 melalui media sosial
One of the evaluation parameters that can measure the effectiveness of socialization programs through social media is citizen engagement, namely public involvement in important or essential problems on social media. This evaluation was conducted to analyze the effectiveness of the Covid-19 vaccination socialization program through social media. The object of the evaluation is the netizen conversations on Twitter in the form of messages, statuses, or tweets that mention the keyword 'COVID-19 Vaccine' on social media. The effectiveness criteria of the socialization program were based on the citizen engagement index or the citizen involvement index which is examined from the netizen opinions on sentiment (positive/negative) and emotion (trust/fear) indicators. The evaluation results show that the socialization program has succeeded in increasing positive sentiment and emotions of trust. Positive sentiment was shown by netizens' opinions, which were dominated by posts that supported and accepted the vaccination program. Emotion of trust was dominated by the trust and acceptance posts. This finding, when confirmed with facts in the community, indicates a conformity. The public has supported, approved, trusted and accepted the Covid-19 vaccination.Salah satu parameter evaluasi yang dapat mengukur keefektifan program sosialisasi melalui media sosial adalah citizen engagement, yaitu keterlibatan publik terhadap suatu problematika penting atau yang dianggap penting di media sosial. Evaluasi ini dilakukan untuk menganalisis keefektifan program sosialisasi vaksinasi Covid-19 melalui media sosial. Objek evaluasi adalah percakapan warganet di Twitter baik berupa pesan, status, maupun tweet yang menyebutkan kata kunci ‘Vaksin COVID-19’ di media sosial. Kriteria keefektifan program sosialisasi mengacu kepada citizen engagement index atau indeks keterlibatan warganet yang dianalisis dari opini warganet pada indikator sentimen (positif/negative) dan emosi (trust/fear). Hasil evaluasi menunjukkan Program sosialisasi berhasil meningkatkan sentiment positif dan emosi trust. Sentimen positif ditunjukkan opini warganet yang didominasi unggahan mendukung dan menyetujui vaksinasi. Emosi trust, didominasi oleh unggahan rasa percaya dan menerima. Temuan ini apabila dikonfirmasi dengan fakta di masyarakat, mengindikasikan adanya kesesuaian. Masyarakat telah mendukung, menyetujui, percaya, dan menerima vaksinasi Covid-19.