MOTIVATION OF ENTREPRENEURIAL ACTIVITY IN THE CONTEXT OF THE PROBLEM APPROACH

The aim is to study the essence of entrepreneurial activity and modern motivational concepts, which allows you to identify and systematize the main problems of motiva-ting business activity.The study showed that the motivation of entrepreneurial activity is a complex phenomenon that affects both the internal potential of the business and various counterparties and the business environment as a whole. The main elements of motivation of entrepreneurial activity are: self-motivation of a business actor (any activity will not be effective without internal motivation), staff motivation (entrepreneurship is the result of attracting various resources, including labor, which should be stimulated to achieve goals of the organization) and motivation of third parties who contact the business directly or indirectly.The constructed triangle of motivation provides opportunities in the course of practical activity of business to allocate the basic directions of diagnostics of problems of motivation of business activity.The study showed that there is a wide range of problems of business motivation, among which the determinants are: the first group of problems, covering research and activation of motives for starting your own business, starting a business; the second group of problems concerns the definition of the essence of business motivation, is to diagnose the needs on which the modern concept of motivation is based; problems of motivation of entrepreneurial activity are also in the socio-cultural environment, which can stimulate the start of business or inhibit initiative; problems of existence and emergence of contradictions in the process of business activity, which have the prospect of becoming a conflict of interest of various participants in the economic pro-cess. It is proposed to systematize the problems of motivation of entrepreneurial activity on the basis of classification according to the following features: depending on the place of origin, the time of origin, the method of solution, the complexity.