ESSENCE OF PERSONNEL MOTIVATION AS A BASIS FOR ENTERPRISE DEVELOPMENT

The article is devoted to the topical problems of researching the essence of personnel motivation and incentives at modern enterprises. The aim of the study is to study and analyze the characteristics of staff motivation, the relationship between staff motivation and improving the efficiency of the enterprise. In the current conditions in Ukraine at the current stage of its development, the problem of motivating and stimulating employees is becoming important. And therefore, solving the problems facing society is possible only if an appropriate motivational basis is created, which will be able to induce and stimulate the personnel of enterprises to highly effective activities. Motivation as a process of influencing a person takes an important place in the system of enterprise management, personnel management and labor management. It is important not only the selection, training and organization of personnel, but also the formation of a new consciousness and mentality, methods of motivating and stimulating the individual, contributing to the significant performance of employees. The use of an effective motivation system at each enterprise testifies to the close, attentive and careful attitude of the top management to their own employees, concern for their material and social situation. The image of the enterprise depends on this, which is determined, first of all, by the proper attitude towards all members of the labor collective. The success of the enterprise is guaranteed if its employees are interested in increasing labor productivity and in the full realization of their creative potential. The article defines the essence of motivation as a complex of incentive factors, factors influencing the employee in a specific situation at the enterprise. The role of needs, interests, values and motives in the formation of conditions for effective work, which necessarily includes the quality of work, is substantiated. The approaches to the concept of «motivation» are determined by various authors and scientists. The modern tools of labor motivation and their influence on the performance of employees at the enterprise are considered. Keywords: personnel motivation, motive, need, enterprise personnel, motivation system.