British Muslims and the Rise of Ethnic Media in the Digital Age a Case Study of 5Pillars

For a long time now, the media representations of British Muslims, in particular, are the central focus of academic studies. Especially, the terror attacks often receive bias coverage that connects Islam as a faith to such incidents. Notably, the attack on the Manchester arena in May 2017 by an ISIS recruit by the name of Salman Abedi shocked the nation. In the aftermath of the crisis, UK and Western media dominated national and international press coverage. However, little attention was given and received in relation to the coverage provided by British Muslim media by 5Pillars. This article aims to provide a case study of the 5Pillars media coverage of the attack on the Manchester arena in May 2017. Also, it examines the increasing role and impact of ethnic media as a challenger to the mainstream media. Furthermore, it asks significant questions including: Can Muslim media ownership makes their representation better? And is the media really that powerful that it causes harm to the reputation of Muslims worldwide? It proposes to establish alternative news media platforms alongside the mainstream media that dominate news and often either misrepresents or underrepresents the British Muslims.