{"title":"购物类移动应用用户黏度影响因素研究——以天猫App为例","authors":"Lixia Zeng, Peng He","doi":"10.1145/3537693.3537722","DOIUrl":null,"url":null,"abstract":"In order to improve the user stickiness of shopping mobile apps, this paper starts from the concept of user viscosity of mobile apps and analyzes the factors affecting user viscosity of existing mobile shopping platforms. Taking T-MALL APP as an example, questionnaire survey is used to investigate consumers' opinions on relevant factors of shopping mobile apps.Correlation analysis is used to analyze the factors affecting user stickiness of shopping mobile apps.This paper finds out the important factors affecting the user viscosity of shopping mobile apps, and puts forward suggestions on how to improve the performance of these factors.","PeriodicalId":71902,"journal":{"name":"电子政务","volume":"222 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on Influencing Factors of Shopping Mobile App User Viscosity——Take T-MALL APP as an example\",\"authors\":\"Lixia Zeng, Peng He\",\"doi\":\"10.1145/3537693.3537722\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In order to improve the user stickiness of shopping mobile apps, this paper starts from the concept of user viscosity of mobile apps and analyzes the factors affecting user viscosity of existing mobile shopping platforms. Taking T-MALL APP as an example, questionnaire survey is used to investigate consumers' opinions on relevant factors of shopping mobile apps.Correlation analysis is used to analyze the factors affecting user stickiness of shopping mobile apps.This paper finds out the important factors affecting the user viscosity of shopping mobile apps, and puts forward suggestions on how to improve the performance of these factors.\",\"PeriodicalId\":71902,\"journal\":{\"name\":\"电子政务\",\"volume\":\"222 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"电子政务\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1145/3537693.3537722\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"电子政务","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1145/3537693.3537722","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on Influencing Factors of Shopping Mobile App User Viscosity——Take T-MALL APP as an example
In order to improve the user stickiness of shopping mobile apps, this paper starts from the concept of user viscosity of mobile apps and analyzes the factors affecting user viscosity of existing mobile shopping platforms. Taking T-MALL APP as an example, questionnaire survey is used to investigate consumers' opinions on relevant factors of shopping mobile apps.Correlation analysis is used to analyze the factors affecting user stickiness of shopping mobile apps.This paper finds out the important factors affecting the user viscosity of shopping mobile apps, and puts forward suggestions on how to improve the performance of these factors.
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