顾客忠诚视角下的可持续顾客关系管理:孟加拉餐饮业的实证研究

IF 0.6 Q3 COMMUNICATION Global Media Journal-Canadian Edition Pub Date : 2021-01-01 DOI:10.35841/1550-7521.21.19.258

A. Hasan

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引用次数: 5

摘要

本研究以客户关系管理(CRM)的几种理论为基础，通过对30家餐厅的150名客户和60名员工的个人观察和深度访谈的原始数据，对可持续客户关系管理(susCRM)进行了概念化。研究结果表明，可持续的客户关系管理(susCRM)可以再生客户的需求、欲望和需求，从而使单个客户对餐厅产生忠诚。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sustainable Customer Relationship Management (susCRM) in Customer Loyalty Perspective: An Empirical Study on Restaurant Industries in Bangladesh

The study conceptualized sustainable customer relationship management (susCRM) based on several theories of customer relationship management (CRM) and primary data from 150 customers and 60 employees of 30 restaurants through personal observation and in-depth interviews. The study's findings show that sustainable customer relationship management (susCRM) regenerates customers’ needs, wants, and demands, making an individual customer loyal to a restaurant.

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来源期刊

Global Media Journal-Canadian Edition COMMUNICATION-

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0.00%

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审稿时长

18 weeks